Wednesday, May 02, 2012

The Secret Letter is 'M'


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Hello Wheatsville friends and fans!

M is for:

May Flowers
Lots of great local organic grower bunches in store from our friend Flower Farmer Scott out in Cedar Creek. Right now he's got brilliantly colored zinnias. He says, "The flowers are absolutely HUGE and the colors are lovely. There are two beautiful yellows and a very nice coral, too.  But the big news in zinnias is one that our friend Jenny bought for us to grow.  It's called "Zowie" and it looks like a flower on fire!" We'll have lots on hand for Mom's Day on May 13th too!

We've got loads of beautiful (and locally made) cards for Mom! Ron Dessain of Blue Heron Photos has a dazzling selection of gorgeous flower and nature photograph cards, Flat Flower Botanicals offer colorful heirloom flower pressings and designer Chriss Blagrave's one of a kind, hand-stamped paper collage cards have just the right touch of handmade sweetness for mom.

We also have loads of fair trade bags, bodycare, teas and treats!

Cinco de Mayo
Come in on Saturday for some South of the Border flavors! Our Hot bar will be featuring all your Tex-Mex favorites plus Mexican Wedding Cookies and Mexican Chocolate Cake for dessert! If you're thinking of cooking up your own fiesta feast Homesick Texan throws down with some amazing ideas and recipes. Happy Cinco de Mayo!

Minor Mishap & My Co-op Rocks
Jose Lozano from Magic Spoon Productions paired up with our friends from the Minor Mishap Marching Band and entered a video about Wheatsville in the My Co-op Rocks contest. Make sure you log in and vote! And thanks guys for making such a great video! We love it!!!

Scroll on down for:

This week's One Big Thing

·         Summer Previews

·         Sweet Mini

·         Housemade Links

·         Bohemia Cerveza

·         Cupcake Sauvingon Blanc

·         GIfts for Mom

·         Urgent, Urgent, Emergen-C

·         New at Wheatsville

·         Owner Deals

·         Co+op Deals

·         Yellow Bike

·         Farm to Plate


Every week, Wheatsville staff picks the product we're most excited about right now!

 This week it's Mother's Day Cards!

Why do we love them?

  • Mom's love seeing your thoughts and words on a card. It's been that way ever since you were little.
  • It's a sweet surprise in the mailbox for mom's that live far away. (And remember, if you're mailing, you gotta do it soon to make sure it arrives on time.)
  • Your words of love and appreciation are always 'just the right present'.

Summer Previews

The seasons are changing and we are excited to see new things coming through our receiving doors.  This weekend, we saw the first offering of local peaches from Lightsey Farms in Mexia and Rhew Orchards in Florseville. I'm often a little wary of first of the season fruit, I guess I'm afraid it won't live up to my expectations. Not so with these peaches! Juicy, flavorful, and with a nice texture, they're everything you could ask for in a peach. They'll get even better as the season progresses, so we know good things are in store just around the corner.

We've been munching on award-winning locally grown strawberries from Oak Hill Farms in Poteet for a few weeks now and we're psyched to see blackberries from Wheeler Farms, also in Poteet (What is it about Poteet that makes such amazing berries?). To compliment all those great berries, we've got a springtime treat: Organic Rhubarb!

Is it a fruit, or is it a vegetable? In 1947, a New York court ruled that since it is used as a fruit, it will be counted as a fruit for tax purposes. Whether or not you buy that, I'm sure you can agree that whatever its classification, rhubarb is delicious! Try it with some local berries and goat cheese!

In addition to edibles, we're happy to celebrate the return of Flower Farmer Scott's amazing fresh cut flower bouquets.  Scott is back in a BIG way this year, and we are primed to have plenty of mother's day bouquets for you next week.  In addition to the fabulous zinnia bouquets that Scott made for us last year, he's got some gorgeous snapdragon bunches and some simply breathtaking cornflower bouquets in a range of blues and purples.  At $7.99, they are an incredible deal!  A bunch of fresh flowers really brightens up a room and is sure to make a happy Mom on the 13th.

Sweet Mini

Just when you thought life couldn't get any sweeter, our wonderful bakers have whipped up some beautiful new mini-loaves for your breakfast table! Our classic Pumpkin Apple Bread, vegan Banana Pecan Bread, and wheat-free Morning Glory Bread are now available in individual loaves, just right for two to four people as a brunchy treat or late-night snack!

Slice 'em in thick slabs or slender slivers – either way, you will be scooping up the last, tasty crumbs in no time because these irresistibly moist sweet breads will keep you coming back for more – and more! – and more! Grab one for the trip to Grandma's and another for your picnic at the lake. C'mon in and see what we've got cookin'!

Click here to read about all of our Deli's new items, deals & specials!

Housemade Links

We have some new sausages in the Meat department. Wheatsville's own Bratwurst is made of half beef, half pork, fresh breadcrumbs, Texas Daily Harvest milk and a blend of white pepper, allspice, and marjoram with some Good Flow Honey for a touch of sweetness. Poach these in beer and butter and finish them on the grill for a little touch of carbon.

We also have Housemade Chorizo Verde. Popular in interior Mexico, this green pork sausage is made with roasted poblanos and serranos with fresh cilantro and spinach powder. 

Lastly we have Spicy Bacon Cheddar Beef Sausage. This all beef sausage has Niman Ranch Applewood Smoked Bacon and Cabot Vermont Habenaro Cheddar Cheese. The great spiciness of the Cabot Cheese is slightly mellowed by the bacon but still packs a nice punch. It makes a great burger as well as a great sausage.

Check out the Freezer for our new Co+op Deals. We have a couple of fish burgers from MSC Certified Blue Horizon. The Teriyaki Tuna Burger and the Blue Cheese Salmon Burger are great ways to keep seafood in the diet in the familiar form of the burger. Great on the grill as well as the skillet, these sustainable options are $4.29 reg. $4.99.

Also on Co+op Deals we have Organic Prairie Sliced Smoked Turkey for $6.49 reg. $6.99 and Sliced Roasted Turkey for $5.99 reg. $6.99.

With Mother's Day around the corner it's time to start planning that special meal. Breakfast in bed is always a good choice. Choose things that are simple but still pretty exciting to get kids involved. Children love to eat and make pancakes and sliced bananas and chocolate chips make them extra special. If your Mom likes to sleep in, maybe a brunch menu is what you are looking for. Bagels and Lox with Full Quiver Neufchatel Cheese and some capers and red onion are always a good choice. Maybe you could try a Chorizo Verde and cheese omelet. If it's dinner you are looking to impress with, play to your strengths and bring out the grill. All manner of seafood is grillable. Mussels and clams, shrimp of course. Scallops would pair up nicely with a Hanger Steak or Ribeye Steak. Grill some chicken to put into salad with some grilled grape or cherry tomatoes. Keep it simple and fun and mom will love it!

Bohemia Cerveza

Celebrate Cinco de Mayo with Bohemia Cerveza! Bohemia is a Mexican beer named after the Czech region of Bohemia, one of the world's most recognized brewing areas. Bohemia is a full, rich beer with an earthy complexity. The deep but subtle aromas of fruit, roasted barley and minerals give way to flavors that have almost a cocoa-like bitterness paired with sweet hints of vanilla. Its lively carbonation is perfectly balanced with its overall richness.  This is the perfect beer for Mexican cuisine!

Cupcake Sauvignon Blanc

Cupcake Sauvignon Blanc! This Sauvignon Blanc is reminiscent of a lemon chiffon cupcake. It's made up of integrated flavors of Meyer lemons, Key limes and a finish that awakens the appetite. There are hints of grapefruit, gooseberry and citrus,  coming together with a long, creamy finish.

Gifts for Mom

Mother's Day is right around the corner and what better way to show Mom your love than with a lovely all-natural gift bag!

From South Austin People we have:

Body lotion
Bar soap
Fragrance spray

$17.99 each

Foaming Hand Soap
Bar soap
Fragrance spray

$13.99 each

Or our own Wheatsville gift set which includes:
Zhi Lady Lavender Tea
10 Rain Lily bulbs
a packet of flower seeds forom Seed Savers Exchange

$12.99 each

Quantities are limited so stop by and pick up one today!

Urgent, Urgent, Emergen-C

Couldn't resist throwing in a little Foreigner...

This week Emergen'C is on sale. Keep yourself hydrated, and happy with just one little packet! Easy to take with you on long bike rides, jogging around (or even paddling around - they're waterproof) Lady Bird Lake this weekend.

Box of 30 Packets Classic Flavors:  SALE $8.99 reg. $9.99

New at Wheatsville

New gluten-free pizzas, far out-flavored kale chips, kits to get your chili on this summer, and more… We work hard to seek out exciting new products and flavors we think our members will love.

Here's what's new at Wheatsville this week.

Owner Deals

Exclusively for our Owners, we've lowered to price of one of our favorite olive oils, Lucini Italia. Aided by sun, soil and the Italian climate, this extra virgin olive oil is produced from 100% hand-picked Italian olives pressed within 24 hours. These olives are harvested to produce a traditional Tuscan tasting profile that is green and full, with a peppery finish. This savory oil is on Deal now for $12.99 reg. $15.99.

Click here for more Owner Deals valid Wednesday, May 2nd, 2012 – Tuesday, May 15th, 2012. —Brooks Wood, Co+op Deals Coordinator

Co+op Deals

Our top selling Back To Nature crackers are on Deal beginning today! We're featuring your favorites which include Organic Stoneground Wheat, Crispy Wheat and Harvest Whole Wheat. These are all on sale now for $2.79 reg. $3.69.

Click here for more Co+op Deals valid Wednesday, May 2nd, 2012 – Tuesday, May 15th, 2012. —Brooks Wood, Co+op Deals Coordinator

Yellow Bike

Ride Your Bike to Community Action Wednesday in May!

Just in time for National Bike Month, we will be supporting Austin's Yellow Bike Project as our new Community Action Group!  The YBP is an all-volunteer initiative to put bicycles on the streets of Austin and Central Texas by operating community bike shops, teaching bike mechanics and maintenance, and acting as a local bike advocacy group. The origin of their name comes from the project that got the group started in which recycled bikes destined for the landfill were redirected, painted yellow, and released as free community bikes. To date, the Yellow Bike Project has released hundreds (maybe thousands) of free community bikes.

The Yellow Bike Project also teaches valuable bike maintenance skills.  At their Webberville Shop, the YBP volunteers don't fix your bike for you…they teach you how to fix it!  In order to keep this community resource alive, patrons volunteer time back equal to what was used for personal projects or make cash donations.  Their shop is truly a remarkable sight to see, especially since all bikes and parts are donated by members of the community.  Visit their website to learn more about their special projects, kid's programming, adult classes and bike advocacy.

One percent of May's Wednesday sales (May 2, 9, 16 & 23) will be donated to Yellow Bike Project, so feel free to re-schedule your major shopping trips (or bike ride) to show your support.  You can also contribute extra cash donations or your reusable bag & container credits at the register.  Thanks for helping Yellow Bike Project put bicycles on the streets of Austin and we look forward to seeing you on Community Action Wednesday!

Farm to Plate

Our friends at Sustainable Food Center are busy planning a night to remember and you're invited!

On May 10th they will host over 25 local chefs, brewers and mixologists at Barr Mansion for their annual Farm to Plate Fundraiser.  They have only a few tickets left so make sure you reserve yours today!

And make sure you stop by the Wheatsville table this year and say hi! We're once again a proud sponsor and will have lots of tasty tidbits for you to enjoy!

I hope you have a most excellent week!

Dan Gillotte

Wheatsville GM and e-mail guy

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