Wheatsville Food Co-op

Hello Wheatsville friends!

I hope that you are managing to keep from melting in this heat!
This week, scroll down for:
Parking talk
Wine action
Deli, cheese and meat deliciousness
Produce and grocery news and products

We lowered our prices on dozens of grocery items last week. Look for the signs that say, "New Lower Prices" to find some items to save on!
Parking lot, Schmarking lot! We still need you to shop!
I know that the parking is no fun right now, but I hope that you're still able to bear with us for a while longer and still shop even during this tough parking time. I kow that it's not possible for everyone to adjust when you shop, but if you can, you'll find that some days and times are better than others.

Come early OR late on any day- we're opening at 7:30am now. The parking lot is pretty easy breezy up until 10 or 10:30am. Or, come after 8pm that seems to be a lot easier as well and Supercuts is closed, so their customers aren't using any spaces then either.
Shop on Thursdays- for some reason, Thursday is our slowest sales day by far. It still gets somewhat busy during the rushes of 11-2 or 5-8, but it's better than any other day.
We are nearing completion on the first major parking phase- they will pour concrete tomorrow. It needs to cure for 7 days and then we'll begin the next phase. We're hoping to get a few more spaces opened up in this next phase, so while it won't be tons more parking, we hope that the worst is nearly behind us.
Thank you so much for your patience during this difficult part of the project! We so appreciate your support!

Wine and dine
Stop by the wine isle and you may notice some new great new  wines on the shelf. The wine isle recently expanded and we were able to bring is some cool new wines, most of them organic! One line you should check out is Fairhills Fare Trade Certified Wines. Fairhills is the world's most well-known Fairtrade brand being sourced from three Fairtrade wine countries of origin, Argentina, Chile, and South Africa.  The Fairhills initiative benefits over 1300 beneficiaries in the three different countries and focuses on improving the living and social conditions of these producers. We have 5 wines from the winery. Fairhills Cabernet Sauvignon offers aromas of dark fruit, coffee and black tea that lead into fresh strawberry fruit.  Well balanced with good acidity and layers of smoke on the finish round out this wine. Fairhills Chardonnay offers bright citrus tones on the nose and sophisticated hints of vanilla and subtle oak.  Perfectly balanced, offering crisp acidity and lively stone fruit characters. Fairhills Merlot is medium-bodied with flavors and aromas of bright red fruit layered with blueberry and silky tannins on the finish. Fairhills Malbec offers jammy, plum aromas that lead into rich, dense fruit with a touch of cherry and cranberry. Try all of these fantastic wines and help farmers from around the world at the same time! What could be easier?

Plus, look for new chilled wines in the deli self serve case for your convenience!

From the Delil
There's just one week left to wrap your tastebuds around our June specials! Our salsa for June is Blackened Pepper Salsa, blending roasted jalapenos with salsa standards like ripe tomatoes, onions, garlic and lime to create a gorgeous and smoky orange salsa speckled with bits of green cilantro.

If you prefer sweet to spicy, June's Smoothie of the Month is Strawberry Pineapple, made with apple juice and frozen fruit, and never watered down with ice! If you haven't already, now is the season to get your smoothie card started – buy nine and get your tenth smoothie free! Just have your cashier punch it on your way out!

Too hot to cook? Come in and grab a delicious, local and all-natural Rosemary-Garlic Whole Roasted Chicken from our self-serve case as well. Shred some for salads or soups, tasty enchiladas or chicken salad, or just cut it up to snack on! They're tender, flavorful, juicy, and ready to go!

Wheatsville has begun opening our doors at 7:30am for all you early birds out there, so stop in early for breakfast, a smoothie, or an organic, fair-trade coffee to start your day the co-op way!

Don't forget all espresso drinks are 25 cents off in June, so make your way to Wheatsville's new Coffee Bar this week and try something fancy! The Nutella is a popular choice, a delicious latte boosted with chocolate and hazelnut syrups! Make your own combination and save this month! And remember all the espresso drinks can also be served cold, but if you're looking for something a bit stronger, be sure to try our renowned Iced Coffee Toddy, a cold-pressed coffee that takes over 24 hours to create! It tastes great over ice, finished with milk and a shot of agave, if you order it like Merille our kitchen manager does! It is divine and guaranteed to wake you up, so come in and cool down! (Dan's wife, Rosie frequently raves about the iced coffee, too calling it "the best coffee drink in town!")
 
From Greg, In the Land of Cheese
 
The Cheese Department is running some awesome sales this week.  Morningland Raw Organic Colby is going from $8.99/lb to $7.99/lb. Pureluck Farms' Goat Feta is dropping from $16.29/lb to $9.99/lb. Both are on a "while supplies last" basis. Enjoy.
 
From the Meat Department:
Swing by and check out the freezer doors for some great sales.  We still have ahi tuna, salmon, shrimp scampi, & coconut shrimp on sale! Buy One Get One while supplies last.  Organic Prairie chubs are on sale:  beef, chicken, turkey and pork breakfast sausage.  We also have a great deal on salmon – everyday priced at $3.99!
Keep in mind that we are making fresh sausage in house these days.  We just introduced another great flavor – Cilantro & Lime Chicken Sausage. Our signature sausages have been getting a lot of positive feedback, so check them out!

It's a Produce Miracle!
Last week in this e-mail, I sent out the sad story about Buena Tierra's melon crop going the way of the dodo due to a hail storm. By some stroke of luck and good fortune, they were able to harvest the melons without them getting sun damaged. This means that you can buy their delicious melons here at the co-op. We are carrying their Israeli, Tuscan cantaloupes and Galia melons. They are certified organic and unbelievably amazing. To me this is a big deal because a few of us were as devastated as they were in losing this crop. These are seriously some of the best melons around. Enjoy!
 
What's in Season
If the oppressive heat hasn't been an indicator, it is officially summer in Austin. So, what's in season? Currently our seasonal fruits and vegetables are: stone-fruits: nectarines (white and regular) peaches (Texas, yellow, white), cherries, apricots, plums, pluots (plum-apricots), grapes (red, black, green),  melons: Tuscan cantaloupe, galia, Israeli, honeydew, tomatoes, squash (yellow, zucchini), green beans, okra, eggplant (black beauty, Asian), berries (strawberry, blueberry, raspberry, blackberry) and figs. Yum. Eating in season is great. Eating local produce in season is even better.
 
Follow Us!
The Wheatsville Produce Department is on both Twitter and facebook. If you are into those kind of things, follow us!
http://www.facebook.com/home.php?ref=home#/pages/Austin-TX/Wheatsville-Food-Co-op-Produce-Department/171671855654?ref=ts
https://twitter.com/wheatsvilleduce
 
In The Grocery Aisle
 
Blue Sky Café Energy:
It's getting too hot to enjoy my afternoon cup of coffee. That's why it was exciting to get the new Blue Sky Café Energy drinks in the cooler at Wheatsville. This is a coffee drink that tastes like coffee, but has got a kick to it. Aside from the caffeine already found in coffee, there are other natural ingredients that you'd expect from an energy drink. It's more than an afternoon pick-me-up. It's a whole new way to enjoy a natural energy drink. We have both Mocha Mountain and Vanilla Sky flavors cold and ready to drink now. Justin Merrifield, grocery buyer
 
 BY the way, as we continue to try and get you the best possible value for your dollar, we are interested in seeing your receipts from other stores (like Natural Grocers, Whole Foods, and Newflower Market) if you happen to shop elsewhere sometimes. Just leave them at the hospitality desk!

Thanks and have a great weekend!

Dan Gillotte
Wheatsville
GM and e-mail guy

Hi Wheatsville friends,

Scroll on down for:
Parking reminder
Mornin'
Run! For the board.
Lower prices?!? Yep.
Bacon and other product news.
Eat locally in produce.
Read this easier.

Have you visited us in the morning?
We're open earlier these days at 7:30 am. We'd love to become your morning coffee and breakfast taco stop. So come on in!

Run for the board
If you are interested in running for the board, the nominations committee will hold its first candidate orientation session on Monday, June 22nd at 6pm in the Wheatsville conference room in our admin building at 3105 Guadalupe!

Woo-Hoo! New Lower Prices!
Hot news! We were able to lower over 50 prices on items in the Grocery Department with more to come in the future! Look for the signs that say "New Lower Price" and then do a little dance!
 
Father's Day beer
This father's day why not give your dad what he really wants, a really BIG BEER! If he has a since of humor you might want to give him an Arrogant Bastards Ale from Stone Brewing Company, a great California brewery. This beer is big bold and hoppy and at just $3.99 a bottle it is a steal! As it says on the bottle, this beer is not for wimps. Another great big brew that pops will be sure to love is the Yeti Imperial Stout from Great Divide Brewing Co. located in Colorado. This big hairy beast of a beer is a very strong  stout. Rich, Complex and chocolaty, this beer is bound to please any father who likes great beer. Finally we come to something new in our beer case that would make dad a very happy man. Deschutes Red Char I.P.A.  is a bright copper beauty with a plush body and satiny caramel flavor derived from seven varieties of malt and at $5.49 it is a bargain. Why not make Fathers Day special with one of these great beers?

From the Deli:
Happy Father's Day from the Wheatsville Deli! Come on in and grab your Dad some sides to go along with all that grillin' he's sure to be doing! Potato salads, pasta salads, coleslaws, and tons of fresh veggies will be in our cases to keep you out of the kitchen and chillin' by the grill with Pops! Throw in a case of local brews, a bag of ice, and your Father's Day dining obligation is met with style, ease and that warm, happy feeling you get from putting your money back into your very own local co-op!

Bacon! Bacon! BACON!!! That's right carnivores, Boar's Head bacon is now available in the Deli! We'll add it to any breakfast taco or sandwich, plus full-blown BLT's on lightly toasted sourdough are now on the menu as well! The candy of meats, bacon has already won over much of the Wheatsville staff and it's only been available a few days! Come on in and try some salty goodness for yourself!
Also this week, Wheatsville has begun opening our doors at 7:30am for all you early birds out there, so remember to stop in early for breakfast or a smoothie to start your day the co-op way! Through June 22nd, one small organic drip coffee is yours free with any purchase, so come in extra early to take advantage of a complimentary caffeine boost as well as easy parking!
 
From Greg in the Land of Cheese
There are so many good things a brewin' in Wheatsville's good 'ol cheese department. I want to tell you it all right now…unfortunately I cannot. You will have to wait and see. I can tell you this though, Organic Valley Farms Raw Cheddar, on sale for $4.49, regularly $5.29. Organic Valley Farms Pepper Jack, Meunster and Feta, on sale now for $4.29, regularly 5.29. Organic Valley Farms Stringles 6 pack, on sale for $ 4.49, regularly $5.29.
 
From Bryan the Butcher
Hey folks have you been by the new meat freezer yet? We have lots of new things and some old favorites. There is a lot on sale right now, swing by and take a look.  Organic Prairie Frozen chubs are on sale, ranging from 50 cents off to 70 cents off per item.
 
All of our local products like Bastrop Cattle, Loncito's, Thunderheart Bison, and Richardson's farms are in there and some increased selections of those. We also have lots of new prepared seafood items like; Marinated tuna and salmon filets, shrimp scampi & coconut shrimp. These are on a promotional buy 1 get 1 free special so hurry and fill your freezer now at a great price. You can also find fresh salmon filets, peeled and de-veined medium shrimp, Troller Point halibut filets, and small pink pre-cooked salad shrimp (old favorite) these products are flash frozen so the quality is still there.
 
We also have a small area dedicated to raw food products for your dogs and cats. These include Buddy's chicken neck, Buddy's livers, beef bones, lamb bones, beef liver and ground beef heart. We have sold these products in bulk in past, and we still do, but now we also offer them in smaller quantities for your convenience.
 
We also have some new products worth mentioning in our new seafood case. We have awesome Sea Scallops; sweet, juicy, and very easy to prepare in a hurry. Lots of folks have been asking if we still carry smoked salmon and we do. The Fish Brothers wild hot smoked king salmon in garlic and pepper and found in the fish case. Also the great cold smoked sliced lox made from wild caught sockeye salmon.  Just ask and we show you the selection we have or we'll just package up what you want.
 
Don't miss this month's great member deals on Ribeyes and strip steaks. Ribeyes are - $.49 off per pound and strip steaks - $.35 off per pound. These specials are great deals on a premier steak cut and priced to please you summer grilling appetite.
 
Here's a great summer shrimp recipe you can try with some of our new products and seasonal strawberries.
Peppered Shrimp with Balsamic Strawberries
Created by Chef Michael H. Flores
1 cup long-grain Texas rice
1 pound Texas shrimp, peeled and deveined
1/4 cup extra-virgin olive oil
1 tsp. freshly ground black pepper
1 tsp. kosher salt
1/4 cup balsamic vinegar
1 pound Texas strawberries, hulled and cut in half
Fresh tarragon for garnish
Cook the rice according to the directions on the package. In the meantime, place the shrimp, extra-virgin olive oil, pepper and salt in a bowl, and toss until the shrimp is coated well; set aside. Heat a large sauté pan over high heat. Pour in the balsamic vinegar and cook for two minutes. Add the strawberries, coat with the vinegar, and continue cooking for another minute. Add the shrimp and stir well to combine. Cook for about two minutes.

Eat Locally From Your Produce Department
The national Eat Local challenge is going on from June 15th  to July 15th. This purpose of this challenge is to see if you can consume 80% of your diet from locally sourced and locally produced goods. Right now in produce we have locally grown tomatoes from Green Gate Farms and Johnson's Backyard Garden, locally grown organic beets, yellow squash, zucchini, golden zucchini, and cucumbers from Buena Tierra, local sprouts and sprout salads from New World Produce, local organic corn from Lund Produce, local bibb lettuce from Amador Farms, conventional and organic Texas blueberries, local organic herbs from Pure Luck and delicious Texas peaches. Come on in and shop for local produce.
 
Grillin'
Grilled vegetables are easy and delicious. If you plan on doing any grilling anytime soon and want some vegetable, grill them too! Complement your Niman Ranch ribeye with some locally grown golden and green zucchini. To grill them, slice them in half lengthwise, rub some olive oil on them with a little salt and pepper and grill until fork tender. They don't take that long and if you walk away to long to get that beer you might burn them, so place them on near but not on the most intense heat. You can do eggplant this way as well, only you should slice the eggplant into ¼ inch slices. Jalepenos are great on the grill and so are onions cut in half, or kept whole in foil directly on the coals. Yum. Grill it up!
 
Buena Tierra
I received a phone call from Carey out at Buena Tierra Farms on Sunday informing me that they had had a season ending hail storm out in Fredonia. If you were looking forward to their melon crop this year, I regret to inform you that they will not be able to harvest any melons. This is most unfortunate and our hearts go out to them for the damage they sustained.
 
Rush Hour Recipes
Every month we'll feature a new entree recipe (featuring a mix of vegetarian, non-vegetarian and vegan options) at the Deli Counter and on our website. We will keep an archive of recipe cards at the member center as well, so that you can pick one up and use it for your dinner shopping. You can even use these recipes to build your own recipe book. These recipes come from various co-ops all over the States, which is pretty cool. Plus they have been kitchen tested so you trust them to turn out right. Increase your kitchen repertoire with these quick, easy, fresh, entree recipes.  Follow this link to see the Rush Hour Recipes:  http://wheatsville.coop/recipeindex.html .
New for your eyes!
We now have ICU Reading Glasses and Accessories!
They are located at the Health Team Desk. There's travel and regular readers ranging from 1.25 - 2.50 for only $13.99!   Cases are $1.99 and the leashes and pendants for holding your glasses are $12.99.
Come by and check them out and say hello to the Health Team.

I hope that you have a super deluxe week!

Dan Gillotte
GM and e-mail guy

I was away at a co-op conference in Pittsburgh last week and wasn't able to produce this e-mail, but there was some good stuff in it that I wanted you to see. Please forgive me, later this week when you get a rare second e-mail.

Now open earlier for your convenience!

Yep, we're open from 7:30am to 11pm 7 days a week. THose of you that have somewhere to be by 8 or 9 am can still get to Wheatsville for coffee, breakfast tacos or to grab lunch for the day!

Come in this week between 7:30 and 8am for a free small drip coffee or before 9am to enter a raffle for a $100 gift card!

Parking and you!

Car parking is a lot trickier these days as we prepare the parking lot for new paving. Please follow the instructions of flaggers during the day to be safe. All traffic will flow one way around the building. You can see a graphic representation of this on our web-site www,wheatsville.coop scroll down for the plan.

Stone-Fruits

Yes! The day has arrived! The day I long for all season long: the day the white nectarine arrives. These are my personal favorite stone-fruits. They are better than a nectarine, YES! better than a nectarine! Our Texas peaches have been delectable this season. Also, if you haven't been seduced by the scent of white peaches, you may need to see a doctor!

Grillin'

If you're like most of us around the Co-op then you have been utilizing your outside cooking stations and not heating up your house with that meddlesome stove. Fortunately, vegetables like to be grilled too. Buena Tierra, our amazing local summertime producers, are really cranking out the grill-ables right now. Organic eggplant, golden zucchini, zucchini, yellow squash, green cabbage, and fennel all make for amazing sides or mains when slathered with some olive oil and lovingly graced with salt and pepper. Fire it up. Eat Local.

From the Deli

Our flame-grilled Greek Turkey Burgers and Middle Eastern Peace In The East Salad are two great dishes that go great together, plus they're our Fresh in the Deli recipe shares from other co-ops that will be in stock all week! Have the Deli Counter make you a delicious sandwich, Mediterranean-style using both: pile up a pita with a warmed up, sliced turkey burger full of tasty bites of feta, kalamata olives and fresh mint, topped with a big scoop of cucumber and tomato-laden, soy yogurt-dressed Peace in the East Salad, and all the extra veggies you like! One more squirt of taratoor on top, wrap it up, and you have an instant meal!

Have you tried our new, local, hand-rolled Rockstar Bagels? These true, New York-style bagels have the hearty chew and crustiness beloved by those lucky enough to have eaten "real" bagels back East! With delicious flavors including Poppyseed, Sesame, Garlic, Salt & Rosemary, Onion, Plain and the wildly popular Everything, Rockstar Bagels can be found in our bakery case at just 89 cents each – or buy 5 and get the 6^th one free for a tasty and economical family breakfast! Organic Valley cream cheese singles, a slicer and toaster are all available for your use at the coffee bar, or bring your bagel to the Deli Counter and have it turned into a veggie-filled Garden Bagel or other sandwich!

We've started opening our doors at 7:30am for all you early birds out there, so remember to stop in early for a breakfast taco or smoothie to get your energy building before you start your day! From June 15^th through June 22^nd, one small organic drip coffee is yours free with any purchase, so come in extra early to take advantage of a complimentary caffeine boost as well as easy parking!

From, Greg in the Land of Cheese

I was talking to a friend of mine the other day. I shared my grilled peaches and brie idea, with him. He in turn shared a simple recipe with me. Take a fresh pineapple skin and core it. Cut it into rings and throw on the grill. As soon as the pineapple rings  start to soften top it with thin slices of Manchego. Remove when the manchego starts to melt. It can be served as an appetizer or desert. Enjoy!! 

Take advantage of our Owner Specials for the month of June. Organic Valley Farms Raw Cheddar, which is regularly $5.29, is on sale for $4.49. Organic Valley Farms Pepper Jack, Meunster and Feta, which are regularly $5.29, is now $4.29. Organic Valley Farms Stringles 6 pack are also on sale.

 

 

From Bryan Butler, the Butcher

It's eat local June 15^th thru July 15th at Coop's nationwide and of course at Wheatsville it's always time to eat local. Check out our super local product selection in the meat freezer next to the beer case. We have several great choices for you.  You'll see: Bastrop Cattle company 100% Grass-fed beef, Loncito's grass fed lamb; Richardson's pasture raised natural pork, and Thunderheart Bison. These are great local operations that we believe in. Do your part and eat local!

                ATTENTION! Super special buy right now on great new frozen fish choices. As an introductory price we have BUY ONE GET ONE FREE on marinade wild salmon filet, wild Ahi tuna, and wild caught shrimp two ways scampi & coconut. These deals won't last long and it's a good time to fill your freezer on the cheap. Speaking of cheap don't miss the sweet deals on your favorite grilling steaks. Niman brand is renown for top-shelf, premier restaurant beef. These 100% black angus cattle are raised in certified humane conditions by a cooperative of farms that have been doing it right since the 70's. This month we have USDA choice Strip steaks for $18.99 lb members get -.35 off per pound.

In Supplements:

Hi Wheatsville friends.

Big e-mail this week...

Here's what you'll see when you scroll down:

Coffee with the board
Parking changes
Feedback from last week's e-mail
Higher prices?!?!
Summertime and the produce is easy
Picnics and more with the deli
Words frm the lands of cheese and meat
Specials in bodycare and supplements
Super bread deal in grocery
Rush Hour Recipes
A taste of the comments from the surcharge change

Coffee with the Board
This Saturday from 10am-Noon is our monthly Coffee with the Board. This month features our amazing Iced Coffee Toddy from the deli! Drink some coffee, eat some treats and talk to members of your board about the store, the weather, other co-op issues or the transformation of society. They love to see you, so come on out and hang under our nice new patio with them!

Parking Changes
We're finally at the stage of the project when we'll be regrading and paving the entire driveway. IN a few days, we'll have some drawings posted for you to see this all visually, but for now, allow me to explaing it in writing.
We'll do it in three main phases. The first phase happening now, won't affect you a whole lot. It removes the few spots on the eastern fence temporarily, but doesn't change the main parking and drive path that you have been used to during the project.
Phase two will close the half of the parking lot closest to the patio. You will continue to enter through our normal entrance and be able to park as younormally do on the south half of our lot. (You can also park in Supercuts' spots. They are not towing.) There will also be brand new parking in the northeastern corner of our property. Since the normal exit is blocked for paving, ALL traffic will flow ONE WAY around the new building on the east side, heading north and will exit from the north side of Wheatsville.
Phase three will close the normal entrance way and the parking closest to Supercuts.
Traffic will enter via our normal exit (near the patio) and find parking on their right as well as new additional parking on the east side of the building and in the northeast corner. ALL traffic will flow ONE WAY around the new building on the east side, heading north and will exit from the north side of Wheatsville.
Each of these phases will last about 21 days, so the schedule calls for this last phase to end in late July.

At that time, our new final parking will be in place and we will have about 50 spots!

I won't kid you, these next two months will have their parking challenges and trials. But, we never have less parking than we have had for the past few months, it will just be in a different configuration than we are used to.

Some things you can do to avoid the worst of the parking woes:
Shopping early or late can help. Since we will begin opening early at 7:30am on June 15th, that will give you an even earlier chance to beat the parking pain. We find that parking isn't bad before 10:30 or after 7.
Bike, walk or ride the bus. If you do any of these things, the parking will be no sweat for you.
Follow the flow. Our parking lot is at its worst when people try and "go rogue" and park in unmarked spots or try and swim upstream. Going with the flow and having as much patience as you can will help a lot!

I want to thank you for putting up with all the construction so far and for hoping that you will be able to hang in with us on this last challenging push! We need your business, so we hope you can put up with the parking trials for just a little while longer!

Feedback from last week's e-mail
It's really gratifying to know that so many of you read my weekly e-mails. I really appreciate it. I also love it when I get feedbacl and have a further chance to engage with you about the things you care about. Last week's e-mail announcing the end of the surcharge brought out a lot of responses which was exciting. The posiitve comments, which I wasn't necessarily expecting, far outweighed the disapointed or distressed ones. The margin was easily 5 to 1 in favor of positive. I'll share a few of the comments with you at the end of this e-mail just to give you a flavor... (Scroll on down to the end now if you just can't wait!) I am still eager to answer your questions or field your comments or concerns about this change. We have been thinking about it for years and thinking through the possible ramifications, so this was not a hasty decision, I promise!

Higher prices due to renovation?
One of the most surprising (and honestly baffling) types of comments we have been getting during the renovation have been the ones accusing us of raising our prices to "pay for the renovation". I just want to try and set the record straight and maybe begin to put an end to this erroneous impression.

We have not raised any prices at Wheatsville to pay for the renovation. We raise prices when a manufacturer or distributor raise their price to us and even then we sometimes hold the line on a price and "eat" the increase. We've done this quite a bit in the dairy department over the past year or more for example. We do need to make a certain margin on our total store in order to afford to stay in business and plan for the future, but the renovation was planned at our current levels of pricing, not with any additional price hikes internally.

All that being said, the renovation was paid for by YOU in very important ways. Your regular shopping support before and during the project has allowed us to put the necessary cash into the project. And, 165 of you invested over $700,000 which was the other crucial component that allowed us to get a bank loand from the National Co-op Bank. So, thank you all for the important part you played (and will play) in making this a succesful project!

One more thing, we know that the economy is taking its toll on people and we are working right now on improving the value proposition at Wheatsville. Please keep an eye out for even better Wheatsville values in the coming weeks and months.

Savor the Season: Stone-fruit! 
 
We like our stone-fruit around here. To some the arrival of Texas peaches marks the beginning of summer. I am one of those people. You may be, too. Despite a devastating late April freeze, we have been getting some phenomenal Texas peaches. In addition to these lovelies, we have been moving through some gorgeous and fragrant organic white peaches, succulent and sweet Organic Yellow Peaches, delicate and delicious Organic Apricots, and Ruby Reds and irresistible Organic Red Cherries. Organic Nectarines, and Organic Pluots arrived today! They are still a little hard, so I can't report on how they taste, but they look great. Come on in and grab (softly) some stone-fruit. This season is just getting started and I am looking forward to some tasty cobblers and pies!
 
Savor the Season: Melons!
Melons are another indicator that summer is upon us here in Texas. We have personal sized watermelons from Richardson, Texas. These are deep red, and super sweet. Pick up a few for only $2.99 each. Our other melons are really amazing as well. We have organic cantaloupes, organic galia (looks like a cantaloupe outside, looks likes a honeydew inside, tastes musky and delicious!), and organic honeydew! Get your fingers ready for some thumping and pick out some melons!
 
Organic Grapes!
We currently have organic red, green and black grapes. They are all seedless, sweet, and refreshing. I think you will enjoy them!
 
It's Easy to Go Local When You Go Co-op!
This is really the time of year for local produce here in Texas. Right now we have a great selection of local organic produce and local sustainable, transitional produce. From Green Gate Farms right here in Austin, we have gorgeous heirloom valley girl tomatoes. These are great for slicing or just eating out of hand. From our friends out in Fredonia, we offering organic zucchini, golden zucchini, yellow squash, cucumbers (the best you'll see all year!), fennel, green and red cabbage, green bell peppers, basil and eggplant! Buena Tierra produces some of the finest quality produce available. We love them here! If you haven't tried their products you are missing out! This will be the last week we'll have the golden zucchini available, so if you are planning on grilling, or cooking for guests, get some of these gorgeous artisan gold zukes before they are gone. From Tecolote Farms we have organic bunch carrots. We also have round, golf-ball sized organic bunch carrots from Guinea Hill Farms out in Elgin. Texas blueberries from Nachodoches, and peaches from Cooper Farms in Fairfield, Texas. Eating local seasonal produce is a very easy way to shorten your food chain, and keep money in our community. Go local! Go Co-op!
 
Follow Us in Produce! Be our Fan!
If you are into Twitter and Facebook, then you should know that your produce department is out there on the internet and wants you to play! Become a fan of the produce department on Facebook here: http://tinyurl.com/q5yk2m
Follow us on Twitter here: http://twitter.com/wheatsvilleduce3
We'll be sending out updates and announcements, specials, and notifications of delicious new items via these social media tools. Join us!
 
From the Deli
 
Did someone say picnic?
Get the biggest bang for your buck by picking up an all-natural whole, roasted chicken from our grab'n'go section for just $9.99 each! Alongside the brined, juicy chickens you will find plenty of sides already packed for you, including pasta salads, potato salads, veggies, salads, spreads and – to round out your meal – a selection of delicious chilled white wines! Grab a loaf of our freshly-baked artisan bread, on sale all month, a wedge of local Brazos Valley Brie, and some red, ripe raspberries, and you have an outdoor feast with all the trimmings put together in just a few minutes – with plenty of time left for you to have fun in the sun!

This month, we have two stellar Fresh in the Deli recipes for you! The Greek Turkey Burger, from Brattleboro Food Co-op in Brattleboro, Vermont, combines ground turkey with Kalamata olives, feta cheese, garlic, yogurt, mint and dill, creating a Mediterranean-flavored patty that's then grilled over an open flame on our new char-grill! Have it alone over salad or rice, or turn it into a custom-made sandwich at our Deli counter!

Peace In The East Salad comes to us from Neighborhood Food Co-op in Carbondale, IL, and presents a perfect foil to the Greek Turkey Burger! Chopped, fresh vine-ripened tomatoes, cucumbers, green onions and parsley are tossed in a light lemon-soy yogurt dressing, creating a crunchy, refreshing side dish! We can hardly keep this one in stock!

Our salsa for June is Blackened Pepper Salsa, blending roasted jalapenos with salsa standards like ripe tomatoes, onions, garlic and lime to create a gorgeous and smoky orange salsa speckled with bits of green cilantro.

June's Smoothie of the Month is Strawberry Pineapple, sweet and simple, made with apple juice and frozen fruit, and never watered down with ice! If you haven't already, now is the season to get your smoothie card started – buy nine and get your tenth smoothie free! Just have the cashier punch it on your way out!
And be sure to keep an eye out for our expanding grab'n'go self-serve case – we're committed to keeping all the Wheatsville classics in stock, and filling it up with all of your new favorite salads like Turkish Garbanzo Beans and Shepherd's Salad!
 
 
From Greg, in the land of cheese
 
Hello all!
The Wheatsville cheese department has a few great sales for the month of June. In fact, we are selling tons of these items, especially the Feta, at this sale price.  Organic Valley Farms Raw Cheddar, which is regularly $5.29, is on sale for $4.49. Organic Valley Farms Pepper Jack, Muenster and Feta, which are regularly $5.29, is now $4.29. Organic Valley Farms Stringles 6 pack, which is regularly $5.29, is on sale for the great price of $4.29. (Note: with our new register system, you can see how much you are saving from your grocery bill through our regular sales and owner specials.)
 
 
From Bryan, the Butcher
 
Check out all of the new products we have in the freezer doors in the meat department.  We have Buy One Get One Specials on World Catch Products: Shrimp Scampi, Coconut Shrimp, Ahi Tuna steak, and Salmon steaks.  This sale will be going on while supplies last.  We have a wide selection of Organic Prairie products - grass-fed beef, pork and chicken.

Hey guys and gals! A new month means new price specials to pass on to you. To fully experience the greatness that is the summer grilling season you really need to throw a great big ole steak on the grill. We are going to help you with that. This month you can buy the best steak in town and get a break on the price! Two of our favorite steaks are on special this month with a great discount.

Perhaps the favorite of my @home chefs is the strip steak, which can be cut two ways. The most common cut of strip loin is the New York Strip. This steak is a large cut that can tame any hunger. Retail is $18.99 lb for this steak and this month owners get 35 cents off per pound. A second cut, which seems to be taking off, is the Petite Strip. This is a thicker but half cut strip steak. Its smaller cut makes it less expensive, as it is normally only a 4-5 oz portion. Those who prefer their steaks less done in the middle will like this steak because it makes a great medium rare steak. Also @ $18.99 lb, owners will get 35 cents off per pound.
And let's not forget the king of the grill: the mighty Ribeye!! When you ask a butcher what their favorite steak is, more often than not they will name the ribeye. Large and in charge, this steak sometimes can take over the entire plate…if you let it. There's nothing petite about this awesome cut, it's a carnivore's dream. More meat than you need in a serving, but hey, sometime you just have to treat yourself, or, god forbid…share. These glorious steaks run $22.49 lb, this month owners get 49 cents off per pound.
The Niman Ranch USDA choice prime beef, which is all we use, is 100% black Angus. They are raised in a program referred to as a never, ever program. That means no hormones or antibiotics…ever. That, coupled with the dedication to humane treatment and raising of their animals, results is the most consistent restaurant cuts available in Austin..without having to go out to expensive restaurants and pay through the nose. Read more about their high standards and industry leading protocols at www.nimanranch.com.

This is the first month for our new Owner Specials, think of them as paperless coupons! If you have questions please ask one our meat specialist for help with special cuts. As always, if you have a demand for something that's not in the case we will be happy to cut those 2+ inch thick steaks for you. If you have a big party and need several steaks, call ahead and we'll have them ready and waiting for you.

The Health Team is here for you
Visit the new bodycare, vitamin and housewares area and see Nancy, Kim, Miranda, Elke, Ruby or Niki ready to help you!
On Sale in Bodycare:
Dr Bronners Bar Soap $2.69
Ancient Secret Neti Pots: $10.99
7th Generation Diapers: $12.69
Tom's Toothpaste: $4.49
 
On Sale in Supplements:
Rainbow Light
Complete Nutritional System Multi + (food based)  90's: $16.99 / 180's: $29.99
Men"s One Multi 30's: $7.99 / 90's: $18.49
Twinlab NAC 600mg 60's:$15.29
New Chapter Organics Every Man Whole Food Complex 90's: $35.99
NEW!  American Health Ester-C 250mg 125wafers: $10.99
 
We have other specials going on too, so stop by and see us in our new department.
 
In The Grocery Aisle
Rudi's Organic Sandwich Breads:
You can't make an organic sandwich without the bread. We have four varieties of Rudi's Organic bread on Sale right now at Wheatsville. We have 100% Whole Wheat, Honey Whole Wheat, Colorado Cracked Wheat and Multigrain Oat  for only $3.29 each. It's a good time to stock up and throw some in your freezer. Multigrain Oat has been a constant in my house for a long time.  http://www.rudisbakery.com
 
Rush Hour Recipes
With the start of a new month comes a new Rush Hour Recipe! Yay!  This month features Vietnamese Noodle Salad.
Every month we'll feature a new entree recipe (featuring a mix of vegetarian, non-vegetarian and vegan options) at the Deli Counter and on our website. We will keep an archive of recipe cards at the member center as well, so that you can pick one up and use it for your dinner shopping. You can even use these recipes to build your own recipe book. These recipes come from various co-ops all over the States, which is pretty cool. Plus they have been kitchen tested so you trust them to turn out right. Increase your kitchen repertoire with these quick, easy, fresh, entree recipes.  Follow this link to see the Rush Hour Recipes:  http://wheatsville.coop/recipeindex.html
 
I hope that you have a really great week!
Thank you for your continued support and patronage!
Dan Gillotte
Wheatsville GM and e-mail guy

As promised, here are more of the comments from last week (and, we'll have more stuff about the surcharge change in the next issue of the Wheatsville Breeze.):

Great news Dan.
I think doing away with the surcharge is a great idea and very inclusive.
Jill

Praise be! All very exciting changes that I have long hoped for - keep
up the good work, Dan.
-Aaron

I am writing to let you know that I support your decision to do away with the surcharge.  In this economic climate, we need to do all we can to encourage people to shop at Wheatsville and join our Co-op.  I have belonged to Wheatsville for a million years (It was still on Lamar when I joined.) and I have always enjoyed shopping there.  When I moved away for a long time, I maintained my membership because I knew I would always move back to Austin.  We did in 2005 and I have been coming back to Wheatsville time after time.  Thanks for all you do for Wheatsville.
Shelley

 I'm fine with the no more surcharge thing. I've been a gold member since 1982, so the days of paying a surcharge are pretty long past for me.

Good going, Dan.
Getting people interested though 'postivies' (members get the goodies) rather than punitive (you pay more up front, non-member!) measures.
Alana

This is Rowan over at Central City in Houston, I think you are making  a real wise choice, very much riding the wave of the nurture economy model and making the most of a friends do business with friends relationship business model.
Good Thinking!
Rowan

Kudos!!  I think it's just good karma to eliminate the surcharge.  Thanks again for all you do!
Peace,
Misty

WOW
Thanks for killing the surcharge I never could get people over it to understand it.
Now they will come and shop with us like us , even though we paved the road.
Thanks Dan this is the most important step to unity in the community I have ever witnessed at the ville.
Kudos Bro!
John

Good move Dan! I am all for doing away with the surcharge.
Candace

I wanted to let you know that I have no problems at all with eliminating the surcharge.  There is more to being a member of the co-op beside some cost savings, like, where else can you help decide what products your grocery store is going to carry on its shelves?  The more customers we have the better in my opinion, whether they are members or not.
Robbie

I think removing the surcharge was a good idea! You're exactly right. People should have positive incentives for joining. Good move!
Caroline

I just wanted to let you know that i love it. i am glad you are no longer charging that. i am a member and a proud member. i absolutely love wheatsville. i love the idea of shopping at a coop. you carry everything (mostly) that i eat or need, plus some. i come here very often to pick up a little lunch since i work at UT. i have been shopping at wheatsville for 20+ years.
but i always felt bad about the 'are you a member' question for folks that weren't many didn't understand what it meant, maybe they just ran in to pick up some lunch or something. then it makes them feel odd. or 'not part of something' and that kind of feeling can make people not want to come back.
i think its fantastic. keep giving benefits for becoming a member - we will ever be grateful! i love wheatsville and am very excited about the expansion and all the new stuff going on. the cash registers pretty much rock too.
Megan and Greg

What a great move!
You and the WV leadership in general are so forward thinking and positive it makes people proud to be member/owners.
James

I think it's a great idea to let go of the surcharge.  We owner/members still have great benefits, and it does remove an obstacle for others shopping at Wheatsville.

You make a good argument for getting rid of the surcharge. I hadn't thought about it in quite a while; I guess it was started to raise money and as an incentive to join. It's great we can let that drop now!
Suzanne

And now for some of the comments from people that don't like the change:

I think that you missed the point entirely and that membership will drop off.
I agree with you that labeling it as a "surcharge" feels exclusionary.
But you could have continued with the exact same system, just tweaked differently: have the receipt for non-members show the "regular" price (possibly with the amount at the bottom that they could have saved if they were members), and have the members receipt show the "regular" price, but at the end subtract the discount that we receive for being member. The Weaver Street Co-op in NC does this, and it served as a very positive reinforcement to me that both the coop and I benefit from my shopping there.
Now I am faced with the idea that I am paying a membership fee just for 4 days of discounts a year, and frankly I don't know if it is worth it for that.
Thanks for listening, Sonja

I certainly want to improve the experience at Wheatsville for non-members, and I think that the surcharge has always been a headache for those who are not members. however, I think that the elimination of the system of benefits for the investor-members is unfair. I suggest that the members be given a 5% or so 'credit on future purchases or a cumulative rebate based on purchases instead of only the 10% on one day opportunity. If Credit card companies can offer a rebate on purchases to card-hoders, and if it was reasonable and progressive to offer a 7% discount for membership-investment in the 0past at Wheatsville, then it would seem reasonable to offer the same rebate or one slightly modified to account for times of stress, to continuing members. One day a month and a few product-specific sales discounts does not seem to be enough incentive for membership and participation in the Co-op. Thanks for listening.
Chuck

I don't remember the membership voting to get rid of the 7% surcharge sounds. This seems like a big step away from being a co-op. Why stop there? Why not give back our membership fees, get rid of the sale specials, stop the rebate program, and just let investor share-holders vote in elections? And while we're at it, let's change the name to Wheatsville Grocery. Sincerely, Randy

Register system and surcharge changes
We wrote a long article in the Breeze about changes that were coming to membership, but we inadvertently omitted possibly one of the biggest changes at Wheatsville. We have eliminated the 7% non-owner surcharge so that all of Austin can shop at our great regular prices. Don't worry, though, there are still many owner only special in the store and only owners can participate in our quarterly Member Appreciation 10% off days.

A little background... for years now, internally, we've been talking about getting rid of the surcharge. In fact, it's been part of our planning for the full 5 years that we've been working on this expansion project. The plan has been that we would end the surcharge when we completed the renovation, but decided to do it sooner when we started to plan the install of our new register system.

Why, you may ask are we doing this?

SImply put, the surcharge was a negative incentive to get people to join the co-op and we want a co-op that is inviting to all and where people are owners for the positive benefits of cooperation not because they feel extorted by the surcharge.
This decision was not made lightly and we hope that you will support it. A survey of cashiers, past and present, asking them what they didn't like about their job would elicit responses that would most certainly include something like, "People getting upset about the surcharge>" People have gotten angry, left without their groceries or begrudgingly bought them only to never come back and have bad stories about "that place on Guadalupe that charges a weird tax on groceries unless you're part of their club."

I know that this may upste some of you and I encourage you to e-mail or call me to talk about it. But, overall, I think that this is an EXTREMELY positive development for Wheatsville and for our future.

One really cool change from our new system that will benfit you is that if you're an owner you will automatically get our owner specials savings each time you shop without having to remember the coupon or anything! And, at the bottom of your receipt, you can see the amount you saved on deals at your co-op!

We've also heard from owners that sometimes they talk to people who think that you have to be a member to shop here or that we're too expensive because of the surcharge or whatever. Now, you can promote Wheatsville vigorously to friends and not get stung with negative surcharge stories!

We'll have a much more in depth story about this in the July Breeze, but I wanted to make sure that I started to get the word out about this change as quickly as we could once I discovered our error. Thanks so much for your understanding and your support of Wheatsville!!!

From the Deli
 
This week in the deli try some of our freshly made case salads. 

We have fresh sliced Boarshead Honey Maple Ham and imported Swiss cheese on special.

On a budget? Don't forget that we always have our delicious, healthy and filling, all organic small Beans and Rice for only $1.99 and our giant Whole Veggie sandwiches for $3.29! We think that this might be the best sandwich deal in town.

Ask any of your friendly deli staffers for suggestions on any of your delicious selections.

Don’t forget there are Owner’s Specials on any of our espresso drinks.  25 cents off an organic espresso beverage is quite the treat.  My current favorite is an iced latte with a shot of organic vanilla syrup! Yum.
 
From Greg, in the Land of Cheese
I have a secret that I am going to share with you. I love ∫, especially the local  variety.  So yesterday, while I was cutting the cheese (snicker) I thought to myself, “what can I do to take grilled peaches over the  top?” . “Brie!” is what I answered myself with. So, I dropped what I was doing and ran to the produce department and grabbed a few very ripe local peaches. Ran back to the deli fired up the char grill, sliced up the peaches and threw them on the grill. Now, peaches do not take that long to grill. If you leave them on to long they turn to mush. So 1-3 minutes, depending on the heat of the fire. Once they are off the grill top with brie. I used St. Andre’s, but any brie would work.  “Absolutely sinful!”
 
Word from Bryan, the Butcher
 
Hey folks!  This is the last week to take advantage of this month’s Owner’s Savings.  Come by and pick up Niman Ranch bratwurst and sweet Italian sausage 25 cents off the regular retail price of $5.99. 

Also, be sure to check out our wild Alaskan sockeye salmon, which is 75 cents off for owners.  

We're reallye excited to be making our own fresh sausage from scratch.  Right now we’re producing both sweet Italian and hot Italian sausage.  Both are great on the grill and fantastic in any pasta dish or pizza topping.  You can also try our Chorizo, a Mexican style sausage used in breakfast dishes or by its self.  All of our fresh-made sausages are made with Niman Ranch beef and pork, natural gut casings and natural spices.  These sausages are $7.99 per pound and are an inexpensive dinner option with lots of flavor.  You’d also be supporting certified, humane treatment of animals in the process! SO far these sausages are cooking up some real interest from our meat fans, so check it out!

Thanks folks, see ya soon.

Early in the morning
Remember to tell your early bird friends that we will begin having earlier hours on Monday June 15th! We'll be open from 7:30am to 11pm! Woo hoo! People have long been demanding that we wake up a little earlier so they could fit even more Wheatsville quality time into their life and so we are! Free small drip coffee from 7:30-8am from June 15th through the 22nd!!!

Save the date for Coffee with the Board NEXT Saturday June 6th from 10am-Noon. This month it's Iced!

Hope to see you all very soon!!!

Dan Gillotte
General Manager and E-mail guy

 

Hi folks!

I hope that you have fun weekend plans.

Wheatsville is here for all your entry into summer needs and we're open all day on Monday, our normal hours, so come on in!

Some news you can use!
We'll be adding two new registers beginning at the middle of next week to help make the end of your shopping experience go even more quickly and smoothly than it does now. Also, just so you know, we are installing a new register system next week. We're hoping that this is largely unnoticeable to you, but you may notice that our cashiers are a little less nimble than normal as they get used to the new system. We are adding additional cashier support during next week in order to help keep the lines moving quickly.

One big change that comes from this change, starting on June 1st is that you will no longer need to bring up the paper Member coupons to get those deals. We are replacing our member coupon program with an Owner's saving program. Your savings on these specials will automatically be deducted at the register. Yay! Less paper waste and easier for you to always get your owner special deals that are a benefit of Wheatsville membership!

Early is the new late
Remember all of you awesome early birds,  we are going to be opening at 7:30 am beginning Monday June 15th! Come in between 7:30 and 8am between June 15th and June 22nd and get a free drip coffee with any purchase!

Renovation news!
We continue to move into our new space. Our awesome new awning has been up for a week providing lovely shade. Our eat-in counter in the front windows give you even more eating and seating options. Coming next week, more new and better picnic tables for the front!

Our produce and grocery departments have moved into their new digs, at least somewhat. Please bear with us as we complete these transitions over the coming weeks.

Car Parking continues to be difficult and we will be heading into some additional parking changes in the coming weeks. For now, our main parking in the middle is still available. If possible, shifting your shopping earlier in the morning or later at night will make your parking experience a WHOLE LOT Better. Stay tuned for more information about changes to the parking situation and thank you so much for your patience! I know that it has really stunk at times! When we're done, we'll have more than double the parking we've had during the project!

From Bryan Butler, the Butcher
 
Tour the store and get stocked up for BBQ Time!
Hey folks it's grilling time! It's time to round up your friends and head to the lake, favorite city park, or just set up your backyard and BBQ! A quick pass through Wheatsville will quickly fill up your basket with all your necessities. You can load up on fresh "corn in husk" (a must for easy BBQ veggies) in our new produce department.

There, you'll also find easy to make, grill-ready portabella mushrooms and lots of fresh squash, zucchini and eggplant. Onward through the growing grocery isles (they seem to be replicating themselves), where you can pick up chips, charcoal, sauce, drinks and buns, along with other assorted snacks and BBQ staples. Don't forget to hit up the bodycare department for some sun screen and bug spray. Go into the bulk area and pick up some great snackable and healthy treats for the kids. With a great selection of trail mixes and granolas to choose from, what's not to like? Or, if you have a sweet tooth, great natural candy with definitely be a hit. Swing by the frozen section and get some great CAP deals on small pints (a new favorite of mine: blood orange Ciao Bella sorbet). Oops…I might should have kept that to myself.
 
Onward thru the fog and you'll get to the meat department: the Mecca of all things grill-able. We have grill-ready wild caught sockeye salmon and Niman Ranch sweet Italian sausage and bratwurst. All are on member coupon this month for 75 cents off the total price. We also have lots of fresh cuts just begging for the grill every day, from thick pork chops to big ole fat Rib eyes, as well as plenty of fresh daily-ground chuck and pork. We also have some great, sustainable choices for grilling seafood. A quick and sure-to-please choice is the Sablefish. With just a quick toss with your favorite blend of spices, sablefish makes a great option to your plate. And please don't waste time with pre-made spice blends when you can pick up only what you need for the day at our herb counter. The herb counter is filled with great natural spices and organic spices.
 
Wait! There's still more! The deli has loads and loads of fresh salads that will please everyone at your BBQ, no matter what their diet preferences are. They also have awesome new fresh-baked breads that will surely get devoured just as soon as you bust out a great cheese you picked up. The cheese department has an awesome selection of domestic cheeses available, including fine blue cheese and a fantastic brie selection.

With all that bread and cheese, you must grab some beer or wine to complement your selection. Remember that most time a good dry spicy red wine works with the whole BBQ concept, and just one bottle could change the BBQ from being standard to extraordinary.

Beer! Please don't forget the beer especially if you're a guest. Never show up empty handed. Wheatsville has several "fancy" canned beers now. If you're tired of Bud Light and Coors Light, you should try the "Little Yella Pils", "Dale's Pale Ale", "Steam Engine", or "Third Eye" all great, refreshing beers.
 
Okay. Now you're done. So what are you waiting for? Get on the phone, round up some friends, grab up the family and enjoy this summer! Cheers!
 
From the Deli
Come by the Deli this weekend and pick up a whole roasted chicken. They are all natural and we roast them in house.  We also take the extra time to brine them which makes them extra delicious.  So, swing by the deli pick up of great sides, dinner rolls, and wine in order to make a quick dinner for yourself.
 
Cool yourself down with a fresh smoothie – ours are made with lots of frozen fruit, fresh juices, and NO ICE!  Pick your flavor or try the special smoothie of the month, PB & J smoothie.  This smoothie of the month has been a great hit with our customers. It tastes like the last day of school feels, delicious and fun!
 
Greg, In the Land of Cheese
Just a few days left to take advantage of the special we are running on our Organic Valley Sharp Cheddar, Reduced Fat Reduced Sodium Mild Cheddar and Reduced Fat Monterey Jack. The OV Sharp Cheddar, is on sale for $3.99, a 70¢ savings off their regular price! The RF RS Mild Cheddar and the RF Monterey Jack, is on sale for $3.99, a 30¢ savings off their regular price. Don't miss out on our values! Our deli is now selling delicious Rock Star Bagels!! Might I recommend any one of the Full Quiver cheese spread flavors, to go with that bagel. There is Garlic-Basil, Jalapeno, Strawberry and also Chive.
 
 
I hope that you have a great week!

Dan Gillotte
Wheatsville GM and e-mail guy