Wednesday, July 11, 2012

Owner Appreciation Days


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Hello Wheatsville friends and fans!

This week we're celebrating Owner Appreciation Days through Sunday, July 15th! Owners receive 10% OFF one ENTIRE shopping trip including our daily Super Awesome One Day Deals. This is a great time to stock up on pantry staples, make big purchases like a 10 Stage Water Filter, or just treat yourself to something fun! Not an Owner yet? Talk to any Hospitality Clerk to sign up or learn more about all the benefits of becoming a Wheatsville Owner!

Thursday, July 12th we'll be giving away a FREE Cuppow cup lid (regularly $7.99 each) to the first 50 people that buy a housemade Cucumber Agua Fresca, Agave Lemonade, Hibiscus Mint Tea or Iced Coffee from our Deli's Grab & Go ice box. These special drinks will be sold in pint Ball Jars and available while supplies last! We start putting the drinks out at about 10am if you'd like to score one of these cool BPA-free lids for FREE!

If you are already and Owner and love Wheatsville, consider running for a seat on our Board of Directors. The next Orientation for Prospective Candidates is TONIGHT, July 11th at 6pm. Please RSVP at if you think you'd like to attend. The next session is Saturday, July 21, Noon to 1pm.

And dont' forget to enter to WIN great prizes while your here shopping! We've got an AWESOME Weber One-Touch Charcoal Grill to give away courtesy of Woodstock Charcoal and TWO HUGE Vega Plant-Based Nutrition Baskets courtesy of our friends at Vega. No purchase necessary!

Gee whiz! Don't you wish you could tell the world how amazing Wheatsville is? YOU CAN! Vote for Wheatsville at Austin 360 for Best Grocery Store! We're nipping at the heels of some pretty heavy hitters so let's rock the vote and show our CO-OP PRIDE!

Scroll on down for:

This week's One Big Thing

·         Juicy

·         Grill Beat the Heat
withTiny Treats

·         Summer Grilling

·         Save Big, Smell Great!

·         Co+op Deals

·         Owner Deals

·         New at Wheatsville

·         Austin Pets Alive!


Every week, Wheatsville staff picks the product we're most excited about right now!

This week we are loving our Housemade Tres Leches Cake!
Why do we love it?

  • It's soy-free AND vegan made with almond, coconut and rice milks!
  • It's a sweet cold treat on a hot summer day!
  • Single servings ready to go in our deli Grab&Go case!


We love summertime at Wheatsville!  Having worked in produce for so many years, I always look forward to when the temperatures start to climb.  So many of my favorite fruits are in season in the summer.  You've got so many varieties of stone fruits to enjoy: cherries, peaches, nectarines, plums.  Melons galore: watermelon, cantaloupe, galia, honeydew, Crenshaw.  Berries aplenty: strawberries, blueberries, blackberries, raspberries. 

This week, our Produce Picks are USA Organic Red Seedless Grapes and Organic Sungold Cherry Tomatoes from Tecolote Farm in east Austin. 

The organic grapes sure felt like they took their time coming.  We were stuck with a conventional variety for several weeks and while they were nothing to sneeze at, their organic sisters are something to behold: crunchy, juicy, flavorful, and sweet.  I love them frozen especially on these hot summer days.

If you don't normally dig on tomatoes, I suggest you try the sungolds.  They'll make you a believer!  Sungolds are a prolific variety of cherry tomato and they really do taste like the name suggests: golden sweet sunlight, distilled and packaged into a bite-sized treat.  Great for eating out of hand or try cutting them in half, drizzling with some olive oil, mix in some chopped basil and mozzarella, and shake on a bit of salt and pepper.  An easy caprese salad that nobody can turn down.

- Adam, Produce Manager

Beat the Heat with Tiny Treats

This summer we made room for a new assortment of refrigerated bakery items, so come on in and try a fruity Blueberry Coconut Tartlet, decadent slice of creamy vegan Chocolate Peanut Butter Pie, refreshing Cranberry-Blueberry Muffin Parfait layered with local, nonfat yogurt, a cool, tart Lemon Bar, or our new staff favorite – soy-free, vegan Tres Leches Cake! This delicious cake is just sweet enough, and drenched with a syrup made from almond, coconut and rice milks for a wonderful summertime treat. Come in and check out our summertime offerings today!

Also new and available from our bakery table are our adorable Sour Cream Coffeecake Mini-Bundt Cakes! Drizzled with a delectable sour cream glaze, these tender cakes, layered with a cinnamon-sugar streusel, are the perfect accompaniment to one of our fair-trade, organic espresso drinks, or a glass of ice cold milk!

And our bakery's new Community Action Cookies are here! This month our buttery, hand-decorated sugar cut-out cookies are shaped like cute little animal paws, with a yummy chocolate glaze, to raise awareness for our July Community Action Wednesday donation recipients Austin Pets Alive! Look for them in our bakery case!

Click here to read about all of our Deli's new items, deals & specials!

Summer Grilling

This week is a great opportunity to take advantage of your Owner Appreciation Days 10% discount and get some of those great humanely and sustainably raised steaks for the grill. Our Niman Ranch Choice or Prime Cuts of beef are fantastic additions to your grilling night. That succulent Ribeye or the leaner New York Strip are classic grilling steaks.

The Hanger Steak is also amazing on the grill at the new lower price of $15.99/lb. We also have the Wheatsville Teriyaki Marinated Hanger Steak. The sweet and salty flavors of our very own teriyaki are great compliments to the silky texture and big beef flavor of the Hanger Steak would be fantastic with a nice salad. Use those garlic, ginger and soy flavors in the teriyaki for your dressing which will compliment the honey in our teriyaki.

Burgers are always a summertime staple. Here in Texas, it's more like a staple, staple. Wheatsville has great options for burgers. All of our beef grinds are taken exclusively from whole cuts of beef sirloin or brisket. The only exception is the Premium Burger Blend. This special blend of Hanger, Striploin, Ribeye, Flat Iron and Round makes a tender and full beef flavored burger.

Speaking of grills, summertime is a great opportunity for great big shrimps. Jumbo Texas Gulf 16-20 Shrimp are fantastic for the grill. Marinated on a Skewer or butterflied these Shrimp are always a treat. Par boiling for 30 seconds to a minute really loosens the shell and makes a tedious job incredibly easier. They don't exactly slide off, but it's getting pretty close.

In the freezer on Coop Deals, we have the Natural Sea Fish Sticks and Fish Filets  on sale for $5.29 reg. $6.58. OAD is a great time to stock up on these and other frozen favorites like Applegate Farms chicken nuggets, strips, and patties and Henry and Lisa's Gluten Free Fish Nuggets.

Keep an eye out for Housemade Wheatsville Sausages to be available pre packed in the self serve case. We already have four packs of Bratwurst conveniently ready to grab&go.

- Mark, Meat & Seafood

Save Big, Smell Great!

This week in your body care department we have lots of awesome deals just for you!  You know you love it, Dr.Bronner's 32 oz.liquid soap in all varieties on sale now for just $9.99 regularly priced at $13.99!  All other sizes of Dr.B are also on sale-- so now is the time to stock up!

EO has recently launched three new "everyone lotions".  Made with pure essential oils and herbal extracts to keep your skin soft and smooth they can be used for the face, hands, and body and are a great bargain!  The 32 oz. size is  on sale now for just $6.99 regularly priced at $9.99!  They are available in three scents: citrus mint, lavender aloe and coconut lemon—my personal favorite!  Stop by and check out all of the incredible deals we have going on in your body care department this week!

Co+op Deals

Napa Valley Naturals Organic Olive Oil is on sale this week! Our most popular olive oil, it has delicious, medium bodied flavor that goes well with any food. It's perfect for making easy vinaigrette for a summertime salad filled with all your favorite produce. And best of all, it's organic! Available in two sizes, 25.4 oz is on sale now for $11.99, reg. $13.99 and the 50.8 oz size is on sale for $22.99, reg. $24.99.

Click here for more Co+op Deals valid Wednesday, July 4th, 2012 – Tuesday, July 17th, 2012. —Brooks Wood, Co+op Deals Coordinator

Owner Deals

Have you tried Crystal Geyser Sparkling Mineral Water? It's one of my favorites, especially during the summer months. I love the pure and refreshing taste, and that it's natural, unsweetened and palate pleasing. It's available in Lemon, Lime, Orange and Original. The perfect water companion to keep you hydrated and feeling great! It's on sale now for $1.29, reg. $1.49. Remember to stock up during Owner Appreciation Days!

Click here for more Owner Deals valid Wednesday, July 4th, 2012 – Tuesday, July 17th, 2012. —Brooks Wood, Co+op Deals Coordinator

New at Wheatsville

Great Bean, purveyor of organic, raw, herb- and mineral-infused functional chocolates, is Wheatsville's newest local vendor. The chocolates they produce are incredible, and we're proud to champion their success!

Click here for more about Great Bean, and everything that's new at Wheatsville this week.

Austin Pets Alive!

Volunteers from Austin Pets Alive! at Wheatsville
Pia, Tina Fey and Mari

July's Community Action Group is Austin Pets Alive!.  This non-profit animal shelter, run almost exclusively by dedicated volunteers, focuses solely on the pets who have already been passed over by other groups and the shelters' adoption programs. Throughout the month, our deli is baking hand-decorated APA! paw print sugar cookies to raise awareness!

Adopting from APA! is the best way to help a pet find a permanent home, but if you are not ready for a lifelong commitment, APA! also offers a foster program.  Many of the pets in need of a foster home are young kittens and puppies who are not yet old enough to get spayed and neutered, older pets who are ill or injured and are on their way to recovery, and pets who need help transitioning from the stress of having been abandoned at a shelter.  Generally, fosters will keep animals an average of 2 weeks unless indicated otherwise. If you are interested in fostering a pet from APA! visit their website and fill out a Foster Application.

Austin Pets Alive! will receive 1% of the co-op's Wednesday sales in July and additional donations that shoppers make at the register. Feel free to donate your reusable bag and container credits any day of the week. Donate $1 or more at the register and receive a free Austin Pets Alive! window decal, available while supplies last!

I hope you have a most excellent week!

Dan Gillotte

Wheatsville GM and e-mail guy

Fresh in the Deli

Come on in to the Wheatsville Deli and check out our recently revamped self-service food bar, and grab’n’go cooler! That’s right, we’ve moved many of the items on the olive bar to grab’n’go and put a bunch of our tastiest, most popular cold salads in their place on the bar, like Cashew Linguine, Potato, Onion and Caper Salad, and Green Beans Amandine. The salad bar has been reset as well, featuring more of your favorite items, crisp, cold and ready for lunch! The entire grab’n’go cooler has been revamped as well, increasing our available selection of Take’n’Bake Pizzas, Dinners for 2, and fresh Sushi

In addition, we have been able to add a few shelves of refrigerated bakery items, so come on in and try a cool, tart Lemon Bar, decadent slice of creamy vegan Chocolate Peanut Butter Pie, or our new staff favorite – soy-free, vegan Tres Leches Cake! This delicious cake is just sweet enough, and drenched with a syrup made from almond, coconut and rice milks for a wonderful summertime treat. Come in and check out our new look – and summertime offerings – today!

Our new Fresh in the Deli recipe this month is the tasty Cherry Chicken Salad with Citrus Dressing, courtesy of our friends at Whole Foods Cooperative in Duluth, Minnesota. This light, summery chicken salad combines Buddy’s local, all-natural chicken with chewy wild rice, dried cherries and snow peas in a sweet lemon-lime vinaigrette and makes a great one-dish lunch!

Wow, it is hot out there! So come on in, cool off, and hydrate yourself with a cold Deli drink! Our Grab’n’Go Icebox in front of the Deli Counter is filled with our tasty, icy beverages for you to grab-n-gulp with no wait! You will likely find our house-brewed, staff favorite Gingerade! This incredibly refreshing drink is made with fresh ginger, spices and a blend of three fruit juices, it’s an allergy-destroyer and tummy-tenderizer all in one, and boy does it taste good too! Also in the Icebox you may find our infamously eye-opening, 24-hour cold-brewed Iced Coffee Toddy, simply sweetened Agave Lemonade and our seasonal favorite, the lean, green Cucumber Agua Fresca! The Cuke Fresca is deceptively simple – cucumber, water, fresh lime juice and organic raw agave syrup are blended together into a chilled masterpiece of thirst-quenching bliss, so c’mon in and try this delicious and good-for-you drink!

New delicious, seasonal drinks are also available now from our Deli Counter to cool you down this summer! Our Iced Raspberry Mate adds a touch of fruity sweetness to our herby Yerba Mate, adding a touch of raspberry syrup to this popular coffee alternative, and is now on sale for owners just 99¢, reg. $1.99! Looking for a caffeinated pick-me-up? Sidle up to our organic, fair-trade espresso bar for an Iced Raspberry Mocha, flavored with  shots of organic chocolate and raspberry syrup and blended to perfection with your choice of milk – cow, soy, rice, coconut or almond! Or maybe you’d prefer our Iced Caramel Macchiato! This sweet treat blends our espresso with caramel and vanilla syrups, and your choice of milk to make one fantastic cuppa Joe! Or, try a cup of our classic Arnold Palmer, a refreshing split of our Organic Black Zhi Tea and our Agave Lemonade! Bottoms up!

Also on the cold drink tip, our all-fruit, no-filler featured smoothie is the light & refreshing Strawberry Pineapple, blending those two tasty fruits with frozen bananas & organic apple juice! 

Owners can now save a dollar on a Garden Bagel! Your favorite RockStar bagel is toasted, spread with cream cheese & topped with sliced cucumbers, tomatoes & red onions by our Deli staff, just $2.99, reg. $3.99! The Garden Bagel is perfect for a light but filling breakfast or lunch!
Our featured salsa is the A-maize-ing Black Bean and Corn Salsa, a spicy blend of organic black beans, corn, tomatoes, garlic, jalapenos and cilantro, this hearty salsa is one of our most popular! Try some on your taco, or get a tub from grab’n’go to snack on with some crispy El Milagro chips!

Also on sale at the Deli Counter are tasty cold cuts, sliced to order: Boar’s Head Smoked Ham at $8.49/lb, reg. $8.99 and Smoked Provolone Cheese, $4.99/lb, reg. $5.99! C’mon in and stock up on your lunchbox staples – these two make great pizza toppings, too!

New at Wheatsville

Great Bean, purveyor of organic, raw, herb- and mineral-infused functional chocolates, is Wheatsville’s newest local vendor. The chocolates they produce are incredible, and we’re proud to champion their success! Read on for more about Great Bean, and everything that’s new at Wheatsville this week.


Great Bean chocolate bars are handcrafted right here in Austin, Texas. Consisting of only the highest quality fairly traded organic ingredients, Great Bean bars aim to the boost mood and nourish the body with targeted blends of mineral and herb infusions. All Great Bean bars are gluten, dairy and soy free, and are packaged in 100% recycled materials.
2oz, Reg. $6.99

Packed with nature’s most mineralized nuts (almonds), herbs, and lava salt, this bar helps to optimize cellular function. It contains heirloom cacao that is processed raw to preserve its micronutrients and amazing taste. The mineral chocolate bar racks up over 85 trace minerals from such herbal additions as Shilajit, Dandelion Leaf, Nettle Leaf, and Horsetail. The Mineral Bar is 76% cacao.

Infused with five of the world's most powerful happiness herbs, this handcrafted bar is a tidal wave of joy. Ashwagandha, Mucuna Pruriens, St John's Wort, Kava Kava and Rhodiola work together to bring on a tranquil, peaceful, blissed out state. The Bliss Bar is 77% cacao.

Bursting with figs, Saigon cinnamon, and powerful hormone-balancing and aphrodisiac herbs, this bar will ignite your fire. It contains heirloom cacao that is processed raw so its micronutrients & amazing flavor are preserved. Maca root, Yohimbe, Damiana and Epimedium will help get you into that lovin' feeling. The Love Bar is a dark 81% cacao.

Check out Great Bean’s website for more in-depth explanations of the herbs used and their specific functions.

La Reina's white corn tortilla chips are the ultimate in healthful chip snacking. Baked and free of both salt and oil, these chips consist of simply corn and a trace of lime, and are truly guiltless. A single serving of 14 chips comes in at 1 gram of fat, 10mg sodium, 23 grams carbs, 1 gram of fiber, and 2 grams of protein. Try comparing that to just about any other tortilla chip on the market, and you'll understand why La Reina chips are the choice for those watching their fat and sodium intake. La Reina tortilla chips are gluten free. 10oz. Reg. $2.69

Delicately roasted with seat salt or salt free as nature intended, Fresh from Hawaii Macadamia Nuts are creamy, nutty, tropical, and satisfying. Macadamias are a good source of protein, calcium, potassium, dietary fiber and Thiamin, and are a very good source of Manganese. The natural oils in macadamias contain 78% monounsaturated fats, the highest of any oil including olive oil. 
30 oz. Reg. $4.39

Organic Vanilla Ice Cream, Organic Dutch Chocolate Ice Cream

Using only organic ingredients and no gums or artificial colorings, Straus Family Creamery's artisan ice cream harkens back to the old-fashioned ice cream of the past. Fresh cream and milk (from cows that graze the rolling hills of Northern California) come together with sugar and egg yolk, to make a super-premium ice cream containing 17% butterfat.
In 1941, William Straus founded a dairy with 23 cows named after friends and relatives. In 1994, his son, Albert Straus transitioned the dairy to organic--making it the first organic dairy west of the Mississippi--and opened Straus Family Creamery. He did so to keep his family's farm in agriculture and continue to protect the land through sustainable farming practices. Straus Family Creamery makes a full line of dairy products with milk from his family's farm and from three other local family farms.

Straus Family Creamery strives consistently to provide the highest quality, best-tasting organic milk, yogurt, butter, ice cream, and sour cream made with minimal processing and wholesome ingredients. Straus Family Creamery makes business decisions considering environmental and ecological priorities, which support the philosophy of sustainable, organic family farming, for the health and well-being of the company, its farmers, employees and the community at large. 16oz, Reg. $4.39