Thursday, June 30, 2011

Happy 4th of July!

Hello Wheatsville friends and fans!

I hope that all of you are keeping cool and enjoying the many delicious tastes of summer!

We're excited for the 4th of July weekend coming right up! We have everything you need for a delicious and healthy celebration. Whether you're picnicking, grilling or chilling in the living room, we've got cold beverages and fun-time foods ready for you. Shop early—we will be closing at 9pm on the 4th of July so our staff can enjoy the holiday evening.


New Community Action Group - Emancipet

Emancipet advocates for and provides free and low-cost spay/neuter services throughout the Central Texas area via both mobile and stationary clinics, and serves between 1,200 – 2,000 pets each month.

Emancipet will receive 1% of our Wednesday sales in July as well as additional cash and reusable bag credit donations that shoppers make at the register. In addition, we will be hosting a pet food drivethroughout the month. All items must be factory sealed and donation boxes are located near the exit doors.

June Community Action Recap: This past month, Wheatsville raised over $2,400 for Out Youth! This was a combination of four Community Action Wednesdays and additional donations made by shoppers. Thank you so much for your generosity and to Out Youth for supplying us with hand-made bracelets!


Consider Running for the Wheatsville Board

Interested in learning more about Wheatsville's Board of Directors? Think you might have the chops to be a director yourself? Please direct questions to


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This week's One Big Thing



Every week, Wheatsville staff picks the product we're most excited about right now! Our enthusiasm for summer fruit continues with TEXAS WATERMELONS as the One Big Thing—for the second time this season!

What do we like about Texas watermelons?

1)    Each Texas watermelon is just $5.99!

2)    Not sure you can eat a whole Texas watermelon? Just ask one of our friendly produce clerks to cut it into halves or quarters.

3)    Texas watermelons also contain immunity-boosting vitamins A, B6 and C, along with potassium, a mineral essential for water balance inside your cells.

For even more information about the benefits of eating Texas watermelons, as well as serving suggestions for this sweet, juicy, refreshing fruit, check out the health and nutrition section of National Watermelon Promotion Board. Or taste it for yourself! Stop by Wheatsville's produce department and try a slice—our produce staff truly enjoys offering samples to curious customers!

From Your Greengrocer

Happy Summer! We hope you're staying cool as the temperatures hover around the three-digit mark. One of our perennial hot weather favorites is Red Seeded Watermelon. Great for picnicking! Seed spitting contests! After-swim treats! We've got some beauties, organically grown by the folks atBuena Tierra Farm in Fredonia. Your window of opportunity to get one of these fantastic watermelons is closing soon – today is the last delivery of them we'll see this year. Get one early for your Fourth of July picnic or barbeque – we likely won't have them come Monday. In fact, why not buy two? They'll hold in your refrigerator for a good week and a half to two weeks if you don't cut them.

Not to be satisfied with growing the most delicious, juiciest, melt-in-your mouth watermelons, Buena Tierra has also outdone themselves with the incredible crop of heirloom melons they're bringing us:Israeli melons, Galias, Crenshaws, Honey Pearls, and Tuscan cantaloupes – all picked at the height of ripeness and guaranteed to be better than any melon you've ever eaten!

Check out this recipe for agua fresca I posted a few weeks ago. The recipe calls for watermelon, but I made up a batch with a Galia melon this week and it was unbelievable! Our deli has been rocking our taste buds with their cucumber agua fresca and it gets the gears going – what would work in an agua fresca? Experiment!

Agua Fresca:

2 cups cold water
1 cup ice
2 cups watermelon, cut into 1-inch pieces (or any cut fruit*)
1/4 cup sugar, or to taste
1 tablespoon fresh lime juice

Directions: Put all ingredients in a blender and blend on high speed until completely smooth. Pour blended liquid through a fine sieve into a container, pressing on solids to exude as much liquid as possible. Chill. Stir before serving.

Makes about 5 cups, enough for 4 servings.

*Fruit: good choices are honeydew, cantaloupe, mango (use 1 cup, about 1 small mango), pineapple with a few fresh basil leaves, cucumber, strawberries (halved) with a few fresh mint leaves, papaya, seedless red grapes (whole).—Adam King, Produce Manager

Sunscreen Sale!

Badger sunscreen sale extended! Due to popular demand, we have extended our sale on Badger sunscreen through 7/12. Badger SPF 30 Unscented and Baby Badger regularly priced at $13.59 on sale for $10.99. Badger SPF 30 Anti-Bug regularly priced at $14.49 on sale for $11.69. Stock up now on all of your favorites—that hot Texas sun isn't going away anytime soon! —Kim Tehan-Barrow, Bodycare Buyer

Meat for the Grill, Happy 4th of July!

New House-Made Sausages!!! Intro price of $7.99/lb.

Tipsy Cow Sausage is made with Niman Ranch Black Angus Beef, smoky ancho chilies, and Northcoast Brewery's Pranqster beer. The ancho chilies lend a very mild heat with some subtle smoke, while the Pranqster brings a bold Belgian Style Ale flavor to the party.

Curry Chicken Sausage is made with Buddy's local, all- natural chicken and flavored with red wine vinegar and sweetened with coconut milk to add to its moistness and flavor. This unique sausage has a mild yet flavor packed punch!

We have plenty of other sausage options to keep in mind for the Fourth of July. A plethora of Niman Ranch choices are ready for your grill. The Thai Style Sausage is unique with its complex flavors. TheApple Gouda is one of yours and mine favorites. The Niman Ranch Bratwurst poached in beer and served on a bun with some sauerkraut and mustard would make a great party addition.

Pederson's Kielbasa and JalapeƱo large link Sausages are great for grilling and great diced in salads, or in pasta dishes. The Feta and Spinach Chicken Sausage is a great new addition to our shelves that is great on its own or as a component to a larger dish.

Hot Dogs. A Fourth of July classic. The Tanka Buffalo Dogs are hands down one of the best Hot Dogs I have ever had. So much flavor and buffalo to boot. The Niman Ranch Uncured Fearless Hot Dogsare a great dog as well.

Although the Copper River season is drawing to a close, the rest of Alaska has opened up for Sockeyefishing. These premium fish are the same species, just as fresh and look and taste great. At $17.99 /lb. this is a great deal for never been frozen salmon that is wild caught from the clear waters of Alaska.

On Co-op Deals we have Applegate Farms Hot DogsBeef Hot Dogs are $4.29 reg. $4.99 and Turkey Dogs are $3.99 reg$5.49. While Supplies last, we have Applegate Farms Chicken Patties @$4.99reg. $6.99. One last Co+op Deal, Henry & Lisa's Salmon Burgers @$4.99 reg. $5.99. —Mark Maddy, Meat Market

Housewares for Your Picnic!

Planning an outdoor party this holiday weekend? Pick up a couple of All Occasion Dinnerware Setsfrom Bamboo Studios and serve your snacks on dishes that are stylish and environmentally responsible. Each set includes 4 each of the following: 10" dinner plate, 8" plate, 7" bowl, 5" plate, 9" boat, and flatware set. Made from sustainable bamboo sheath, these dishes are designed to be durable and stand up to multiple uses, and then biodegrade when tossed in the trash. The set retails for $24.99 but you can score one at our super low price of $19.99— Miranda Robinson, Housewares

Enjoy Summer's Bounty at the Wheatsville Deli!

Our Deli's fresh-made pestos create maximum deliciousness with a minimum of ingredients! Our Parmesan-laden Basil Pesto and cheese-less Vegan Pesto, available in our self-service grab'n'go cooler, are loaded with fresh basil and olive oil! One tub of pesto is enough to dress a pound of cooked pasta for an easy, quick and tasty dinner, but can also be used creatively as a sandwich spread, or salad and veggie dressing! It can be spread on chicken before or after hitting the grill, and tossing some pesto with grilled veggies takes your summery favorites to new heights! Have you ever slathered some on an ear of just-cooked corn? Mmmm! Our Deli pestos also make a great accompaniment to an Italian antipasto table. Just spread some pesto on toasted or lightly grilled slices of bread – perhaps from a loaf of our fresh-baked LaBrea Artisan Breads like Kalamata Olive, Sourdough or Whole Grain, and layer with slices of some sweet tomatoes and wet mozzarella. Sprinkle with salt and pepper, and add one last drizzle of olive oil if you're feelin it, and presto – instant summer in your mouth!

As the weather keeps warming up, our cool Deli drinks are more popular than ever! So much so that we are now featuring a Grab'n'Go Beverage Box in front of the Deli Counter filled with our icy beverages for you to grab with no wait! You'll likely find our sweet, fruity Gingerade – lovingly dubbed "Sunshine in a Glass" by our Deli Counter manager, and on sale for just 99¢ a cup for owners right now, reg. $1.69, as well as our sweet-tart, pink and refreshing Nile Valley Hibiscus Mint Iced Tea, and lean, green Cucumber Agua Fresca! The Cuke Fresca, brought to us by one of our awesome Deli Counter staffers, is deceptively simple – cucumber, water, fresh lime juice and raw agave syrup are blended together into a chilled masterpiece of thirst-quenching bliss! Now is the time to try this delicious and good-for-you drink!

Want more of a pick me up while trying to keep cool? Try our classic and amazing Iced Coffee Toddy,just $1.69! This staff favorite 24-hour cold-brewed burst of caffeinated deliciousness is so awesome we've made it our current Featured Coffee!

Or c'mon in for a smoothie! Try our light & refreshing Strawberry Pineapple, blending those two tasty fruits with frozen bananas & organic apple juice! Grab a Smoothie Card & get your 10th one free!

Also on sale for owners is our brand new Chickenless Chickpea Sandwich, available from our Deli Counter and made how you like it! This vegan mock chicken salad has incredible flavor and wonderful texture. Highly recommended served on pita bread with green leaf lettuce, vine-ripened tomato, red onion and local sprouts! Try it today for just $3.99, reg. $4.99! What a deal

Our bakery case is always filled with an assortment of sweet treats like our scones, muffins and cakes, and right now we have our gluten-free and peanut buttery Rice Crispy Treats on sale for owners, $1.99, reg. $2.49! Also, be sure to check out our new Bakery table in front of the Deli Counter! On there you'll find an assortment of wrapped, sweet treats, as well as some of our fresh-baked LaBrea artisan breads – have you tried our new Kalamata Olive Loaf? It goes great with some of the Deli's Italian-style antipasto salad, Insalata Caprese, or just a few fresh slices of tomato, mozz and basil!

Our featured salsa is the A-maize-ing Black Bean and Corn Salsa, a spicy blend of organic black beans, corn, tomatoes, garlic, jalapenos and cilantro, this hearty salsa is ideal for endless chip dipping!

Classic cold cuts on sale: Boar's Head Honey Maple Ham at $8.49/lb, reg. $8.99 and SmokedProvolone Cheese, $4.99/lb, reg. $5.99!  —Merilee Kuchon, Kitchen Manager

Fresh Mozzarella on Cheese Island

Hello all, we will be rolling out our Fresh Mozzarella Program next week. We will be pulling fresh mozzarella on Wednesday, July 6th and Saturday, July 9th, starting at Noon on both days. There will be samples and explanations of the whole mozzarella process.

Our produce department has just received fresh figs, grown here in Austin. Figs make a wonderful complement to some of our fresh cheeses. I particularly like figs with Pure Luck Dairy's Ste. Maure. What an ode to the joy of summer is this combination! The delicate sweetness of the fig plays well to the tanginess of the Ste. Maure. It is a light but satisfying meal. —Cap'n Greg Flores, Cheesemonger

Summer Beer & Wine

Santa Fe Happy Camper 6 packs are back! This is one of the best beers you can buy in a can. Happy Camper IPA features a spicy, citric, and floral infusion of hop character, which is masterfully counterbalanced with the beers full-bodied maltiness .Buy a 6 pack today!

Enjoy Santa Rita 120 Cabernet only $6.99, regularly $9.99!

This wine displays a brilliant ruby red color, with an intense bouquet developed through a combination of mature red fruits and plums and vanilla tones, with a fine toast from the barrels. Don't forget. Buy 6 or more bottles of wine and you get 10% off! Any wine, any price, mix and match. —$hane Shelton, Beer & Wine Buy

Bulk Coffee on Sale!

Hi Folks. I'd like to let you know about a wonderful coffee special we are running right now. For the entire month of July our Organic Columbian Sierra Nevada roast will be on Sale for just $8.99 /lb reg. $11.29. This tasty medium-dark roast comes to us from Fontana Coffee located in Houston. This is a really awesome deal for Organic Fair-Trade coffee so be sure to pick some up while you can! —Dustin Chesnutt, Bulk Buyer

Co+op Deals for the 4th!

Just in time for the Fourth of July, we've put our most delicious and popular Woodstock Farms Organic Pickles on sale! These juicy pickles are available in four varieties – Organic Bread & Butter, Organic Baby Kosher Dill, Organic Kosher Dill and Organic Kosher Dill Sliced. All varieties are on sale for $3.49 reg. $5.29. Click here for more Co+op Deals valid Wednesday, June 29th – Tuesday, July 12th.  —Brooks Wood, Co+op Deals Coordinator

Owner Deals!

For all of our Vegetarian Owners, we've put our Gardein Meat-Free Foods on Deal for $3.99 reg. $4.49. Flavors include Meat-Free Chick'n FiletsMeat-Free BBQ SkewersMeat-Free Santa Fe Good Stuff and Meat-Free BBQ Pulled Shreds. You can find these in our refrigerated section so come in and stock up for the Fourth of July! Click here for more Owner Deals, valid June 29th – July 12th.  —Brooks Wood, Co+op Deals Coordinator


I hope you have a most outstanding 4th of July holiday!

Dan Gillotte

Wheatsville GM and e-mail guy


Onwer Deal savings through July 12!

Ancient Harvest Gluten Free Pasta's are on Owner Deal with three types to choose from; Spaghetti, Rotelle and Pagoda all now $1.99 reg. $2.49, Happy Baby Organic Green Puffs, Organic Gluten Free Sweet Potato Puffs and Gluten Free Strawberry Puffs now $2.49 reg. $3.39, Ah!Laska Organic Chocolate Syrup now $3.89 reg. $4.99, Annie's Homegrown Fruity Bunnies Cereal now $3.29 reg. $3.99, Sweetleaf Sweetener 35 Count is now $3.29 reg. $4.19, UDI's Gluten Free Plain Bagels now $4.49 reg. $5.69 and Nate's Meatless Meatballs are now $3.49 reg. $4.49.


Co+op Deal savings through July 12!

Wheatsville has created the perfect menu for your grilling summertime celebration! Santa Cruz Organic Lemonade, Limeade or Raspberry Lemonade is now on Deal for $1.79, reg. $2.99, Honest Tea in five amazing flavors; Moroccan Mint Green, Jasmine Green Energy, Community Green Tea, Peach Oo-La-Long and Assam Black Tea are now $0.99 reg. $1.49, Blue Sky Organic Soda 6 packs now $3.49 reg. $4.49, Rudi's Organic Bakery Hot Dog Buns are now 2/$5.00, reg. $3.49, Henry & Lisa's Salmon Burgers are now $4.99 reg. $5.99, Quorn Meatless Burgers are now $3.99, reg. $4.89, LightLife Veggie Smart Dogs now $2.59, reg. $4.59, Annie's Naturals Organic BBQ Sauce now $2.49, reg. $3.69, Muir Glen Organic Ketchup now $2.29 reg. $3.39, Woodstock Farms Organic Mustard now $1.99 reg. $2.99, Bubbie's Kosher Dill Pickles now $4.49 reg. $5.89, Popchips Potato Chips now $1.79 reg. $2.39 and Garden of Eatin' Tortilla Chips now 2/$5.00 reg. $3.49.


Since introducing our new Woodstock Farms Lump Hardwood Charcoal, we can barely keep it in stock! One 8lb bag is on Deal now for $7.99 reg. $9.99. We're also offering you a chance to win a Weber One-Touch Silver Charcoal Grill. Come into the store to see the grill and enter for a chance to win!


Other great items on Deal this week include; Natural Sea Chunk Light Yellowfin Tuna now 2/$3.00, reg. $2.49, Mediterranean Organic Roasted Peppers now $4.29, reg. $5.99, Spectrum Organic Canola Oil now $7.49 reg. $10.49, the ever popular Rising Moon Organic Frozen Pasta now $2.79 reg. $3.99, Newman's Own Salad Dressing now $3.49 reg. $4.69, Ines Rosales Sweet Olive Oil Tortas now $2.99 reg. $4.19, Bionaturae Organic Fruit Spread now $2.79 reg. $3.89, R.W. Kundsen Just Black Cherry Juice now $3.29 reg. $4.69, Kashi Go Lean Cereal now $2.99 reg. $4.99, Organic Valley Lactose Free Milk now $3.99 reg. $4.49, Rice Dream Organic Rice Drink now $1.99, reg. $2.99 and Country Choice Organic Sandwich Cookies now $2.79 reg. $3.89.


These Deals and more await you at Wheatsville! Get out of the heat, come in and shop with us soon!