Wednesday, February 15, 2012

We love February!



Wheatsville Logo

Hello Wheatsville friends and fans!

This February has been very kind to Texas. All the rain plus mild cooler temperatures have given our  local farmers good strong crops which means more local, organic produce on our tables! Our favorites have been Hairston Creek's Organic Head Lettuce and Johnson's Backyard Garden Carrots. Plus due to all the rain we were able to find a few more leaks in our office. Oh well, keeping roofers in business is just another way we support our local economy.

We also wanted to let you know that because of your generosity, we were able to contribute $2,517.11 to People's Community Clinic  along with dozens of children's books that will be used in the clinic's waiting room. Thank you again for your support of our Community Action Wednesday groups!

And thanks to everyone who put a valentine in our front window. It's a Wheatsville tradition that grows bigger and bigger year after year. We love to see how much "heart" our shoppers have, and judging from the windows - it's A LOT! Happy February!

Scroll on down for:

This week's One Big Thing

·         Raining Lettuce

·         Organic Greens

·         Land & Sea

·         Parmesan

·         Get Planting!

·         Diva

·         Heart Health

·         Bigfoot

·         New at Wheatsville

·         Co+op Deals

·         Owner Deals

·         SafePlace


Every week, Wheatsville staff picks the product we're most excited about right now!

This week One Big Thing is local Rio Star Red Grapefruit!

Why do we like them?

  •  Not only are they local but they are at peak season and flavor
  •  Even people who don't like grapefruit LOVE this variety
  • They can be substituted into any recipe calling for citrus


Raining Lettuce

"The only real stumbling block is fear of failure. In cooking you've got to have a what-the-hell attitude." –Julia Child

We agree!  We also think that having fresh, high quality ingredients are more important than a kitchen full of fancy tools or obscure components.  If you shop at Wheatsville, you're guaranteed to find what you need to make a great meal.  Don't be scared!  It's not as hard as it looks!

This week, fruits are some our favorite produce items: Organic hass avocados and organic minneola tangelos.  Our avocados have been really incredible recently, better than usual.  An avocado makes a great, healthy snack spread on a piece of bread or mixed with some garlic, onion, and pepper to make guacamole.

The minneolas are a staff favorite: beautiful, juicy, and flavorful.  Minneolas are actually a cross between a tangerine and a grapefruit and occasionally they can be on the bitter side. Fortunately, the ones we're stocking fall more on the tangerine side of the flavor spectrum. They're attractively priced too, at only $1.49 per pound.

In the world of local produce, we really love Hairston Creek's Organic Head Lettuce.  Hairston Creek Farm is a long-time partner of Wheatsville, and is located in Burnet.  This summer was pretty rough, with very little rainfall, but a mild, relatively wet winter have done great things for them.  Their lettuce is tender and delicious!  We're currently carrying Green Leaf, Red Leaf, and Romaine varieties.  Great for salads and sandwiches!

Organic Greens

Try A Grab'n'Go Deli Salad Made With Organic Greens!
Looking for a light lunch in a hurry? Try one of our Deluxe Salads made with organic spring mix from our self-service grab'n'go cooler! These pre-packed green salads will give you the nourishment and energy you need, either veggie-only or made into a meal topped with a protein: strips of tasty baked tofu, tender slices of grilled, all-natural Buddy's lemon-pepper chicken, or fresh, soft cubes of mozzarella cheese. Each of these salads comes packed full of organic spring mix, cherry tomatoes, red onion, cucumber, carrot and sprouts, and comes with your choice of our Cashew-Tamari or Cilantro-Lime dressing! Plus, for the next two weeks, our Green Salad with Grilled Chicken is on sale for owners, just $4.49 each (reg. $4.99). So save some time, go green and grab a salad for a healthy, quick and filling lunch!
Click here to read about all of our Deli's new items, deals & specials!

Land & Sea

Check out our New Niman Ranch sustainably and humanely raised Beef Entrees. Beef Pot Roast in Pomodoro Sauce or Beef Tips Provencal - just heat and serve. Get your sides at the Wheatsville Deli and you have a really easy, tasty weeknight dinner.

This week brings in some new Co+op Deals and one of our favorites is Blue Horizon Bites. Great for party finger foods or a T.V. nibble, and we have three great flavors; Crab, Salmon and Fish & Chips. On Co+op Deal for $3.99 (reg.$4.99).

Make sure you try our sustainable and humanely raised duck. We have whole White Pekin Duck for  $5.49lb as well as boneless breast and leg quarters. Giblets, unrendered fat and other parts for stock are also available, but you have to be quick as they've become very popular. Note: Duck makes a great rich stock and can be blended with other stocks to deepen a chicken stock or to lighten a beef stock for soups or sauces.

Check out our new lower prices on the Mary's Organic chicken in our self-serve case and the new lower prices on the Windy Hills Farm Boer Goat products in our freezer.


This month's Big Cheese is Parmesan. However, all parmesan is not created equally. Parmesan is a generic word for all Parmigiano Reggiano style cheeses that do not meet the EU's criteria for Parmigiano Reggiano. Some of the criteria is that it be made in the area of Parma, and Modena, Italy, that it be made with milk of the cows from that area and that it passes inspection by the Conzario of Parmigiano Reggiano.

Most people use it as a topping for pasta dishes, but this cheese can be eaten by itself or along with balsamic vinegar and/or honey. Most people toss the rinds when they are done with the inside of the cheese, but you can put those rinds into soup. It gives the soup a small level of creaminess and a whole lot of flavor. You can also stuff the rind inside of a chicken. This lends to the chicken a wonderful flavor. Parmesan can be used as an ingredient in Mac and Cheese and Potatoes Au Gratin.

Get Planting!

For Texas, rain and cooler weather means that it's time to get planting! Coming out of such a dry summer, any rain is welcome and the freezing temperatures actually help our wildflower seeds germinate!

At Wheatsville – the sleet has got us excited to bring in lots of new spring seeds that can all currently be planted now - either inside or directly into the ground. Tomatoes, Peppers, Summer Squash, Broccoli, Kohlrabi, Wildflowers, and Peas are just naming a few!

All of our seeds are heirloom varieties from Seed Savers Exchange, a non-profit company run by its members. Many of our seeds are also organic and all of them are only $2.29 a package and produce viable seeds that can be planted true to form year after year! Come check out our growing and colorful variety of spring seeds in bulk herbs!


If you have ever wanted to try a Diva Cup, now is the time!  The world's leading menstrual cup, an eco-responsible alternative to tampons and pads is on sale now at the incredible low price of $25.99!  That's a savings of $6.50 off the regular price of $32.49!  So stop in and pick one up today!

Heart Health

Boost your Heart Health with Omega-3s during American Heart Month.
It's not just hype.  There is evidence from many very large studies that omega-3 fatty acids from fish or fish oil supplements not only help prevent cardiovascular diseases in healthy individuals, but also reduce the incidence of cardiac events and mortality in patients with existing heart disease.  Now is a good time to support your heart health with these great products currently on sale:

The entire line of Nordic Naturals on sale, anywhere from $2 - $9 off!  Nordic Naturals is the most respected fish oil supplement manufacturer in the US.  Nordic Naturals adheres to and exceeds the stringent European Pharmacopoeia Standard (EPS) and are 3rd party tested.  Also, Nordic Naturals utilizes enzymatic and oxygen-free processing technologies to ensure a completely burp free product, and a light and fruity taste.  It's true!  We've tried it!

Also, on sale: Natural Factors RxOmega-3 Factors Extra Strength, $5 - $7 off!     The 2:1 ratio of EPA and DHA in RxOmega-3 Factors has been the dominant ratio used and proven in scientific studies to produce clinical benefits.

If you prefer the plant-sourced Omega-3s, we have those too, on sale:
DEVA Vegan Omega-3 DHA-EPA, $6 off!  This new product contains both DHA and EPA from microalgae that is grown in a controlled environment, eliminating the risk of oceanic contamination, and is encapsulated in delayed release vegetarian capsules to make sure there is no aftertaste.

Have you seen Bigfoot?

Sierra Nevada Bigfoot is here! Beware of the Bigfoot for it is a mighty beer. Sierra Nevada Bigfoot is an award-winning barleywine that boasts a dense, fruity bouquet, an intense flavor palate and a deep reddish-brown color. Its big maltiness is superbly balanced by a wonderfully bittersweet hoppiness.

New at Wheatsville This Week!

We work hard to seek out exciting new products and flavors we think our customers will love.
Check out what's new at Wheatsville this week.

Co+op Deals

Biokleen 10 LB Free & Clear Laundry Powder is on sale this week for $13.99 reg. $19.99. This awesome laundry powder is fragrance free and like all Biokleen products, is clear of dyes and brighteners. It effectively cleans tough stains and odors while brightening whites and colors. Stock up now and save!

Click here for more Co+op Deals valid Wednesday, February 15th, 2012 – Tuesday, February 28th, 2012. —Brooks Wood, Co+op Deals Coordinator

Owner Deals

We've put our favorite pickles on Owner Deal – Bubbies Kosher Dill Pickles & Bread & Butter Pickles are each on sale now for $5.29 reg. $5.89. Buy a nice cold jar, pop open the lid and grab yourself a crispy pickle! Here are some fun facts to read about pickle consumption! More than 67 percent of all households eat pickles. American households purchase pickles every 53 days. Americans consume more than nine pounds of pickles per person annually. Who knew?

Click here for more Owner Deals valid Wednesday, February 15th, 2012 – Tuesday, February 28th, 2012. —Brooks Wood, Co+op Deals Coordinator

Safe Place

Round Up Your Total for SafePlace – Every Nickel and Dime Counts!
During the month of February, we have been supporting SafePlace with our Community Action Program.  In addition to receiving 1% of February's Wednesday sales, they will also benefit from extra contributions shoppers make at the cash register. 
Here are some ways you can help increase SafePlace's donation from Wheatsville:

  • Donate your reusable bag and container credits
  • Round up your total purchase to the nearest dollar
  • Donate a dry good for the SafePlace Food Drive
  • Shop on Community Action Wednesday

Your extra change can make a BIG difference for our community!  Just tell the Front End Clerk you would like to round your purchase to the nearest dollar and we'll donate the difference to our Community Action Program.  Don't be fooled, though.  All the spare change from shoppers quickly adds up!  In January 2012, we collected $670 in extra donations (in addition to $1,850 from CAW).
Thanks for helping us support SafePlace and their vision for a violence free community.          

I hope you have a most excellent week!

Dan Gillotte

Wheatsville GM and e-mail guy


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