Friday, June 24, 2011

Hello Wheatsville friends and fans!

I hope that you are having an excellent week so far and have enjoyed the (relatively) cooler weather. I'm afraid it isn't going to last! Thanks to all the folks who came out for our first day of summer beverage sampler on Tuesday. It was a lot of fun and offered up a lot of quenching activity! Keep an ear out for other sampling events like this! Like us on Facebook to stay connected!

Community Action – Out Youth heading to the finish line!

This month’s Community Action group is Out Youth. Although all four designated Community Action Wednesdays for June have passed, there are still ways to show your support. You can contribute $1 or more and receive a handmade bracelet from the teens at Out Youth or donate your reusable bag credits up until June 30th.

Also, don’t forget to purchase a cleaning product for the Out Youth Cleaning Products Drive! Suggested items include sponges, cleaning gloves, and bathroom & kitchen cleansers. Drop boxes are located near the exit door.

Beginning July 1st, our Community Action group will be Emancipet!

Board activity!

Ever thought about serving on the Wheatsville Board of Directors? We have an information session coming up on July 11. We also have our June board meeting at 3105 Guadalupe starting at 6pm on Tuesday June 28.

Scroll on down for:

This week's One Big Thing

Beer and wine SALE!

Bulk up and cool down

Good Morning Deli

Run in for some Copper River Salmon plus recipes!

Cheese so fresh you'll want to slap it!

New local spice blends, bearded energy bars and more!

Somebody give me a melon!

Suncare, swimwear and servingware

Co+op and Owner savings for you


Every week, Wheatsville staff picks the product we’re most excited about right now! Once again, our One Big Thing comes from the talented mind of a WV staffer. Stop by the full-service meat case for meat buyer Mark Maddy’s TIPSY COW SAUSAGE!

What do we like about Tipsy Cow sausage?

1) You can try it for the limited-time introductory price of $7.99/lb!

2) Tipsy Cow sausage is all-beef, a tasty, chorizo-style alternative to traditional pork sausage.

3) Its short ingredient list—Niman Ranch beef, ancho chiles, North Coast Brewery Pranqster beer, paprika, salt and black pepper—packs a powerfully flavorful punch!

Come on over to the meat counter today for some Tipsy Cow sausage. Once you’ve tried it, don’t forget to let us know what you think!

Summit Maibock and Santa Rita Cab on big deal!

Summit Maibock blowout sale! Summit Maibock 6 packs are just $5.99 regularly $8.49! This traditional German style earned the nickname “liquid bread” because it was brewed by monks to help them get through Lenten fasting. Moravian 37 malts and Czech Saaz hops give it a toasted sweetness with a little spice in the finish.

Enjoy Santa Rita 120 Cabernet only $6.99, regularly $9.99!

This wine displays a brilliant ruby red color, with an intense bouquet developed through a combination of mature red fruits and plums and vanilla tones, with a fine toast from the barrels. Don’t forget. Buy 6 or more bottles of wine and you get 10% off! Any wine, any price, mix and match.

Bulk can help you be cooler!

Cold Brewed Bulk Coffee

For the rest of this month we have the wonderful Midnight Sun coffee from Equal Exchange on sale for just $8.99/lb reg. $11.49. This tasty French Roast is a blend of beans from three small farming Co-ops in Ethiopia, Peru, and Honduras, and I find that it is a perfect blend for making your own cold brewed coffee. Cold brewing is a no-heat method of brewing coffee that produces a bold flavor and lower acidity, and it really hits the spot on these hot summer days. Here’s a simple recipe for preparing cold-brewed coffee at home:

We will be sampling this wonderful beverage this Sunday from noon to 4:00 in the bulk department, so stop on by and give it a try!

Good Morning from the Wheatsville Bakery!

Fresh-baked muffins & scones await you in our Bakery case every morning, starting at 7:30am! Come on in & start your day with a tasty pastry like our new, delectable Buttermilk Scone varieties like Lemon Glazed, Bacon & Black Pepper or Sunshine Citrus! These buttery, not-too-sweet treats are baked fresh every morning, along with our house-made muffins! Try our fantastic flavors like Two-Berry, Blueberry Bran, Pumpkin Apple and Banana Chocolate Chip! And for those of you looking to limit the gluten in your diet, c’mon in for our Bakery’s Wheat-Free Wednesdays and choose from a selection of gluten-free baked goods! Also, be sure to check out our new Bakery table in front of the Deli Counter! On there you’ll find an assortment of wrapped, sweet treats, as well as some of our fresh-baked LaBrea artisan breads – have you tried our new Kalamata Olive Loaf? Yum!

More delicious and cool deli action here!

Copper River Salmon is here!

Copper River Salmon is here and on sale for $17.99/lb, reg. $23.99/lb.

What makes this salmon so special? Salmon that originate in the waters of the Copper River, in Alaska, are challenged by its length and its strong, chill rapids. Consequently, Copper River salmon are strong, robust creatures with a healthy store of natural oils and body fat.

Check out more about the salmon here:

New House-Made Sausages!!! Intro price of $7.99/lb.

Tipsy Cow sausage is made with Niman Ranch Black Angus Beef, smoky ancho chilies, and Northcoast Brewery’s Pranqster beer. The ancho chilies lend a very mild heat with some subtle smoke, while the Pranqster brings a bold Belgian Style Ale flavor to the party.

Curry Chicken Sausage is made with local Buddy’s local, all- natural chicken and flavored with coconut vinegar and sweetened with coconut milk to add to its moistness and flavor. This unique sausage has a mild yet flavor packed punch!

Favorites from our New Sausage Sampler last Saturday are the Pederson’s JalapeƱo Kielbasa and the Niman Ranch Apple Gouda Sausage. Both of these sausages were crowd pleasers. The kielbasa is a great deal at $5.79 a package. Perfect on the grill to add a different flavor to your standard grilling sausages. Want to do something other than grill sausage? The Apple Gouda Sausage is a great addition to a pasta dish featuring any variety of local, fresh produce.

If you have a little time on your hands and want to make a true classic this recipe is amazing! The first time I had a Sunday Sauce was at a staff party and my mind was blown! Food52 does a great job of working through the recipes with story and background. I hope you like this one!

This recipe is a little easier and quicker to make. The recipe calls for sausage in casing, that you then remove and crumble and cook. You could also use a pre-packaged sausage for a quicker version. Cut this in small slices and pan sear.

While supplies last! We have Applegate Farms Chicken Patties at $4.99, Reg. $5.99.

Cheese Island gets FRESH!

I have something exciting to tell you!! We are starting a Fresh Mozzarella program. We will be pulling ovoline sized mozzarella balls out on the sales floor and of course we will be offering samples and talking about the history of Mozzarella, and the the making of Mozzarella. We are going to have Texas Daily Harvest Organic Dairy make our cheese curds and then we will pull the Mozzarella. These cheese curds will be organic and made fresh every week. The dates for the pulling will be July 6th and 9th. The time will be announced in the next e-mail. Stay tuned for more information.

This is the last week to take advantage of the great sale price on our Parmigiano Reggiano, but we will be putting our Argentine Parmesan on sale for $8.59/lb, regularly $9.99/lb.

New local spice blends, new Naan. and Bearded local goodness!


After searching high and low for one of the most requested items for the Grocery Department, we have finally found it and it couldn’t be more delicious! Kontos Tandoori Naan is vegetarian, trans-fat free and Hand Stretched for Fluffiness. A 14 oz package of five loaves is just $2.69. This versatile flatbread is great with curries or hummus and makes a fantastic pizza and wonderful wraps. WooHoo!

WILDLY NATURAL ONE SPICES ($5.99 for 3 oz) are All-Purpose Seasonings made here in Austin and made from the finest quality herbs and spices hand-picked from around the world. All of the Wildly Natural One seasoning blends are Fair Trade, all-natural, gluten free, non-irradiated and have no MSG. We have the full line, which includes: Salt-Free Select, Salt-Free Spicy, Original and Fiery (these last two are made HimalaSalt, Himalayan sea salt that is considered the purest form of salt on Earth). Each variety features Black Pepper, Onion, Jamaican Allspice, Thyme, Dill and more! These fine blends can be used in countless ways-simply use your imagination. For recipe ideas, visit

There are some new, local snack food bars in our Raw Section in Aisle 3. Bearded Brothers bars are 100% Organic, Vegan-Friendly, Gluten Free and Raw. These delicious bars are $3.19 a piece and come in the following flavors: Colossal Coconut Mango, Fabulous Ginger Peach and Mighty Maca Chocolate. We’re going to have these Bearded Brothers in for a demo very soon, stay tuned for details!

Summer melons, get you some!

This week I’m excited to announce the arrival of Organic Texas-Grown Watermelon from Wheatsville’s beloved Buena Tierra Farms! This is a limited opportunity – we’re getting some in today (6/23), and though there is a slight possibility of more next week, your only guaranteed opportunity to try one will be this weekend! We’re getting three bins of them which is a pretty incredible logistical feat, if you’d like to know. We’ll be pushing them hard all weekend with samples and plenty of cut and wrapped quarters and halves for those who might balk at the commitment an entire melon. They’re really reasonably priced, too: $6.49 for a large whole melon, $3.49 for a half, $2.49 for a quarter. They are guaranteed to be delicious! Buena Tierra has been delivering some incredible melons. This week, we saw the most incredible Israeli Cantaloupe, Galia Melon, and Crenshaws we ever tasted. Those folks know how to grow melon!

On the seasonal side, we love stone fruit in all its forms: cherries, peaches, plums, apricots, pluots, and our current favorite: nectarines. We’ve got organic nectarines, California grown, and they are amazing. They’re punchier in flavor than the peaches, not as sweet but so delicious! Give them a shot, or ask us for a free sample.

Fresh Produce + Chile Powder = A Perfect Summer Pair!!

Local Chile Powder NOW in Produce!

This week produce and bulk herbs collaborated on sampling one of the BEST combos of the season: Mild Red Chile Powder on fresh Melon, Mango, and Watermelon! A sprinkle of slightly spicy Local Chile Powder from Southern Style Spices in Manor, TX ($5.49lb) adds the perfect kick to cool watermelon, mango, even cucumber – the possible combinations are endless! You can find our pre-packaged Local Chile Powder in produce near the entrance!

Get in on this delicious traditional Southwestern treat. Your tired taste buds will thank you!

Suncare, swimwear and partyware!

Stock up now on all your favorite Badger suncare products!

Everybody loves Badger sunscreen and we have several items on sale now! Stock up on unscented SPF 30, anti-bug SPF 30, and baby SPF 30—all at 20% off! We also have their anti-bug balm and after sun soother on sale and they are going fast!

While you’re in, check out our selection of adorable reusable swim diapers by i-play, regularly priced at $9.39 on sale now at $7.99!

Disposable Party Dishes Are Out! Sustainable, Reusable, & Biodegradable Alternatives Are In! The All Occasion Dinnerware Set from Bamboo Studios includes 4 each of the following: 10” dinner plate, 8” plate, 7” bowl, 5” plate, 9” boat, and flatware set. Each piece is designed to be durable and stand up to multiple uses, and then biodegrade when tossed in the trash. These sets retail for $24.99 but we’re offering a super deal at just $19.99!

Co+op and Owner Deals

Hot summer days in Austin leave us in search of cool and refreshing beverage choices. That’s why we’ve put our Santa Cruz Organic Lemonade and Limeade on Deal for $1.79 reg. $2.99. Hospitality is sampling this refreshing beverage so come in, cool off and enjoy an icy sample of Organic Lemonade. Click here for more Co+op Deals valid Wednesday, June 15th – Tuesday, June 28th

We’ve put a delicious owner favorite on Owner Deals, Food Merchants Polenta, on Deal for $2.49, reg. $3.29. There are four savory flavors to choose from – Sun Dried Tomato Garlic, Basil Garlic, Green Chili & Cilantro and our newest addition, Heirloom Red & Black Quinoa.

Our Grocery Department has some other exciting Owner Deals for you, starting with Lundberg Farms Original Brown Rice Couscous on sale now for $1.99, reg. $2.69, Emperor’s Kitchen Organic Chopped or Pureed Garlic now $1.89, reg. $2.79, Food Merchants Polenta in four fantastic flavors now $2.49, reg. $3.29, Near East Couscous in seven amazing flavors now $1.69, reg. $2.19 and Glutino Spinach & Feta Pizza now $4.29, reg. $4.99.

Owner Deals are good through June 28th

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