Wednesday, July 18, 2012

Coffee and Smoothie Frequent Buyer Cards

Dear Customers,

We’re going to be ending a couple of long term programs and wanted to let you know about it. As of now, we will no longer have a coffee and smoothie frequent buyer card program. We know that this may be disappointing to those of you who liked these programs, so as a thank you for your continued loyalty we will be giving you a coupon for:

ONE FREE POUND of COFFEE of your choice or ONE  FREE SMOOTHIE of your choice when you turn in your Smoothie or Coffee card with ANY amount of punches between now and September 1, 2012.

So, why the heck are we ending the cards?
Coffee: We started out (many many years ago) wanting to let people know about our fantastic fair trade, organic bulk coffee selection and couldn’t offer many sales prices. The frequent buyer card was one way to reward loyal shoppers.  Today, we have great sales on at least one bulk coffee at all times AND offer a 5% DISCOUNT ANYTIME for purchases of any 5# bag.

Smoothies: When we began making our frosty smoothies all those years ago, we wanted to let people know that we made delicious, all-fruit and no-ice drinks.  Over time, we have continued to offer competitive prices and have expanded our selection to include alternative milks and mix-ins. We think our smoothies are really a good value and we will continue to have periodic specials.

Both of these programs were started long ago when the co-op was in a precarious financial position and was doing anything possible to build customer loyalty.  We didn’t have the many other sales and programs we offer today.  Co-op Deals and Owner Deals didn’t exist.  Neither did Owner Appreciation Days, and the co-op was not in a position to offer Patronage Rebates. Today, we have all of those things plus much stronger customer service, and we are always looking for new ways to deliver better value to our customers.

We know that this decision may be disappointing but we hope that you can understand our reasoning and enjoy your free smoothie or pound of coffee on us.

Thank you for your continued loyalty and patronage.


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