Wednesday, May 23, 2012

Rolling into Summer



Wheatsville Logo

Hello Wheatsville friends and fans!

Memorial Day Weekend is quickly approaching and we're happily gearing up for summer! We just got in some tasty Texas watermelons, Johnson's Backyard Garden Basil and sweet bi-corn from J&B Farms. More grilling and Memorial Day ideas below.

On Sunday, May 27th, we'll be hosting a Bike Donation Drive for Austin's Yellow Bike Project. If you have a tired bike that needs a little TLC bring it by the store from 10am - 4pm. YBP will fix them up and donate them back to Austin area non-proits and events. This is the kind of reduce, reuse, reCYCLE we LOVE!

Currently, Yellow Bike is encouraging donations of children's bikes and adolescent-sized 24"-wheeled bikes for kids to ride with the Major Taylor Club in the Juneteenth Parade. Adult-sized bikes are needed as well, and always be happily accepted!

We also wanted to thank everyone who peddled by our refueling stating on Bike to Work Day! We had around 150 folks stop by, including a visitor from Philly who has been commuting by bike since 1971. He said he jogs for excercise though... !

Thanks again to all of our sponsors who donated food for the morning commuters: Red Rabbit Cooperative Bakery,Texas Daily Harvest,Thunderbird Energetica, KIND, Mmmpanadas, Rockstar Bagels, Chameleon Cold Brew, Fontana Coffee Roasters, Kosmic Kombucha, and Columbia Gorge! You guys rock (and roll)!

Scroll on down for:

This week's One Big Thing

·         Memorial Day Melon

·         Memorial Day Grilling

·         Jelly Donuts!

·         Co+op Deals

·         Owner Deals

·         New at Wheatsville

·         Yellow Bike Project

·         My Co-op Rocks!


Every week, Wheatsville staff picks the product we're most excited about right now!

This week we are loving Red Rabbit Cooperative Bakery! Why?

  • Three words - Raspberry Filled Donuts
  • Their new baked goodies are amazing! Apple Fritters, Cinnamon Cardamom Rolls and Donut Holes, OH MY!
  • It's all delicious - and VEGAN too! A win, win for everyone!

Memorial Day Watermelon

This week, our two featured produce items create an interesting but delicious pairing: watermelon and basil. I don't know who thought up this combination but I owe them my thanks! 

These days, our basil is organically grown by our friends at Johnson's Backyard Garden and comes in huge, beautiful bunches.  Trim the ends and put it in a glass of water on your kitchen countertop.  It should stay fresh for several days. Our watermelon is seedless, juicy, flavorful, and Texas grown. Try them together. You will be pleasantly surprised!

Memorial Day Grilling

Memorial Day is on Monday and cooking outdoors is the traditional way to celebrate. Hot dogs and sausages are always a popular favorite and can be dressed up in lots of creative ways - from saurkraut to chili - just don't forget the buns!

Applegate Farms Great Organic Hot Dog 
All Beef Frank that fits the bill for a traditional American hot dog
SALE $4.99 reg. $6.99

Applegate Farms Turkey Hot Dog
Leaner than beef and is a great healthy alternative
SALE $3.79 reg. $4.99

Niman Ranch Fearless Franks
Great tasting gourmet style Hot Dog made with sustainabe, and humanely-raised beef by family farms.

Tanka Dogs
This buffalo dog is packed with fantastic flavor and is leaner than beef which makes it a great alternative to the traditional beef hot dog. It's also a Wheatsville favorite!

House-Made Sausage
We offer a wide variety of hand-made sausage in our Quick to Fix case. Look for our newest flavors: Organic Bloody Mary Chicken Sausage, made as a Texas style bloody Mary with bacon, olives, sundried tomatoes and vodka, Housemade Bratwurst, Spicy Beef & Cheddar or Tipsy Cow Beef Sausage. All made fresh in-house and great for the grill.

And did you know we grind our own groud beef?
Yep, we do. We take fresh cuts of brisket, sirloin and chuck to make all of our Niman Ranch Ground Beef here in house. Just like buying a steak and grinding it yourself - only we do the work for you!

King of the Grill
From Chuck to Ribeyes, the grill is the best place to cook a steak.
Hanger Steaks on Sale $15.99 lb. reg. $17.99 lb.
An amazingly tender cut of beef, perfect with just a little salt & pepper and a quick sear on the grill.

Jelly Donuts

Looking for something sweet? Fresh from the ovens of our friends at local Red Rabbit Co-op are even more vegan donut treats to bring joy to your mouth! Added to our bakery case are delicious Apple Fritters and Raspberry Jam-Filled Sugar Donuts! On our Bakery Table you'll find Cinnamon-Sugar Donut Holes and Cinnamon-Cardamom Rolls, packaged up and ready to go!

Of course we'll still have your favorites, Coffee Glazed, Chocolate Glazed, Lemon-Sugar and Maple Glazed with Candied Walnuts, too! Every Thursday, Friday, Saturday, Sunday and Monday, we are selling a variety of Red Rabbit's amazingly tasty donuts in store! Come have a bite!

Click here to read about all of our Deli's new items, deals & specials!

Co+op Deals

As we head into our last full week of our current sale items, remember that Wheatsville is stocked with all your favorite foods for firing up the grill and celebrating the end of May in Austin! We've put our customer favorite Woodstock Farms Hardwood Lump Charcoal on sale for $8.99 reg. $10.99. We also have many of our Woodstock condiments and out-of-this world pickles on sale. Come in, stock up and grab your favorite beverages for a fantastic weekend of food & fun!

Click here for more Co+op Deals valid Wednesday, May 16th, 2012 – Tuesday, May 29th, 2012. —Brooks Wood, Co+op Deals Coordinator

Owner Deals

Our Owner's love Uncle Eddie's Vegan Cookies! So we've out them on sale for $4.99 reg. $5.99. Come in and buy extra – they freeze really well, too!

Click here for more Owner Deals
valid Wednesday, May 16th, 2012 – Tuesday, May 29th, 2012. —Brooks Wood, Co+op Deals Coordinator

New at Wheatsville

We're welcoming summer with a fresh infusion of new locally brewed kombuchas, vegan sliders, crunchy snacks and more.

Click here to see what's new!

Yellow Bike Project

Show your support for our Community Action Wednesday group by shopping today! We're donating
1% of total Wednesday store sales to Austin's Yellow Bike Project! If you can't shop today consider donating your reusable bag and container credits - a $1 donation at the register will get you a perfectly stickable, pride inducing Yellow Bike Project sticker.

Got a tired bike that needs a new home? Well, you can donate that too!  Drop your bikes off at Wheatsville's this Sunday, May 27th from 10am-4pm at our Bike Donation Drive. YBP will take it off your hands, give it a make-over at their Webberville shop, and release them back into the community.  They are especially encouraging donations of kids' bikes and adolescent-sized 24"-wheeled bikes.  

Thanks again to all our shoppers and owners for your contributions to our Community Action Program this month.  Because of your donations, Yellow Bike Project is on its way to setting yet another record! 

My Co+op Rocks!

Does Wheatsville rock? Jose Ole thinks so and he made a video to prove it! Show your Wheatsville pride and help Jose win by logging in and voting for his video in the new My Co-op Rocks contest.  Please share the link with your friends and vote!

Special thanks for our friends in the Minor Mishap Marching Band for being such a great source of inspiration and for putting on a great show in our store.

I hope you have a most excellent week!

Dan Gillotte

Wheatsville GM and e-mail guy

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