Thursday, April 14, 2011


WHEATSVILLE’S ONE BIG THING

Every week, Wheatsville staff pick the product we’re most excited about right now! The weather’s heating up, and what better way to stave off the heat than with iced drinks? Starting now, you can choose your favorite Wheatsville-crafted iced drinks from THE BOX!

What do we like about THE BOX?

1) Located right in front of the deli— our very own pre-made iced coffee, iced gingerade and hibiscus mint iced tea!

2) Convenient for staff and customers alike…just grab and go, no wait for refreshment!

3) The concept of THE BOX originated from an official Wheatsville Staff Idea and came to fruition because several of our staff got together and made it happen. What’s not to like about a little cooperation?

Every day is Earth Day, but we're gonna do a li'l something special on 4/22, save the date!

We are big believers that Every Day is Earth Day, but we can also get into playing along with the “official” Earth Day date. This year, we’re especially focusing on a special sampling event here at the co-op on Friday 4/22. From 4-7, come on in for lots of special sampling of Earth Friendly items like things that are local, organic and sustainable. We’ll have more details in our next weekly update, so stay tuned!

Scroll on down for:

Passover is coming, food and wine!

Earth Day Bulk Up

Hoppy Easter!

Green Grocer news

More hot food for longer and yummy holiday food

Grilled Cheese Month is now!

Hot Refrigerated and Grocery deals!

Super Bodycare sales

Vases and accessories!

Earth Day savings in Housewares


Passover Items at Wheatsville!

We announced in last week’s email that for the first time ever, we are happy to be able to offer Passover items at the co-op. We were excited to offer Yehuda Gluten Free Matzo Crackers but due to popular demand, we are sold out! We will definitely try to get tons more for next year. We do still have a nice amount of Streit’s Matzo made with Organic Flour. Look for the Passover Foods display near register 6 also featuring classic favorites such as Manischewitz Matzo Crackers, Gefilte Fish and Matzo Meal as well as comfort foods like Wide Egg Noodles, Pasta Sauce, Stuffing Mix and Chocolate Covered Macaroons! All items are Kosher for Passover. We were only able to get limited quantities and unfortunately some of the items featured in the Wheatsville Breeze Newspaper ended up being unavailable, so if you see a must-have in the store, grab it while you can! Let us know if you would like to see one of your favorites next year and we hope you have a great Passover! This is the first year we’ve been able to go all out and try to really provide for Passover, so let us know how we’re doing and spread the word. We’re gauging demand for next year based on this year’s success…

Kosher wines for Passover!

Recanati Cabernet Sauvignon and Recanati Chardonnay are not only Kosher for Passover, they are also delicious! About the Cabernet, Wine Enthusiast says,”The heady and intense bouquet is loaded with black plum, berry and cassis fruit aromas along with melted dark chocolate. Medium weight with dusty tannins and flavors of cherry skin and sweet spice that linger through the finish. Drink now. 88 Points!” A rating like that calls for a L’Chaim!

Our friends at Skagit Valley Co-op have a nice post with some suggestions on a more natural and organic Seder- http://s.coop/14gi

Looking for a hip and cool haggadah? This blog post from last year has a nice description of some really cool ones!

Celebrate Earth Day with the Bulk Department!

With Earth Day coming up soon I’d like to remind you all of the Earth-friendly virtues of shopping in bulk! There are many ways in which our bulk department is environmentally conscious, and right now I’d like to say a bit about our dedication to Organic products. Buying Organic is one of the most significant ways for shoppers to show their concern for the environment, and the bulk department proudly carries a bunch of great Organic foods! Buying bulk foods such as organic beans, grains, and nuts is a very cost-effective way to include quality earth-friendly food in your diet, no matter what your budget is like. So the next time you’re shopping with the planet in mind, be sure to stop by the Bulk department!

Happy Easter!

It’s more than a week away, but if you celebrate Easter, be aware of the items we’ll have in store for you!

Sjaak’s Organic Fair Trade Chocolates- including vegan styles! Get ‘em while we have ‘em, because when we run out, they will be GONE! We have a few varieties that are even sold out on THEIR web-site! (Like their organic Limited Edition Bunny Truffle Gift Box- vegan 'milk' chocolate truffle assortment is in an adorable bunny box. The box is handmade in Thailand by a women's cooperative using tree free fibers. Enjoy!


We’ll also be carrying some special fresh Calla Lilies beginning on Good Friday for your easter table.

Look for next week’s e-mail when we give you the lowdown on natural egg dying and more! (I might even share my Mom’s Easter Pizza recipe with you!)


From Your Green Grocer

“Ask not what you can do for your country. Ask what's for lunch.” – Orson Welles

And speaking of lunch, why not try a sandwich or salad with a head of organic lettuce from Buena Tierra Farms in Fredonia, TX? Right now, we have green leaf and romaine, but there are rumors of red iceberg lettuce on the way! We’ve also got a bit of green kale from Buena Tierra, but supplies are limited as they are allowing the plants to rebound after their most recent harvest. Buena Tierra’s delicious, aromatic bunched basil is still available as well.

We’re still hyped about our local strawberries from Oak Hill Farms. Come try the strawberries that won Grand Champion at the Strawberry Festival in Poteet – Strawberry Capital of Texas! While they’re great alone or with a dollop for crème fraiche, we like them best with some cubed organic ataulfo mango. Ataulfo mangos are yellow in color and smaller than a Tommy Atkins or Kent mango, with a creamy consistency and possess a delicious flavor. While there are many ways, here’s how we like to dice a mango: http://www.youtube.com/watch?v=dYnIe3iknKo&feature=related

Come meet Joe Rosanova of Austin Organics! A bit of advanced notice, but we’re having a sampling event on Earth Day (Friday, April 22). Joe Rosanova, the man behind Austin Organics, will be here from 4pm – 7pm to talk about his operation (the only certified organic hydroponic farm in Texas) and his yummy salad mixes. You’ll have the opportunity to try all of them, so stop by and become a believer!

Upcoming Holidays & Longer Hot Bar Hours in the Deli!

Our Deli has extended the hours for our Hot Bar! That’s right, every day we will be running the hot bar from 11am-8pm with no breaks! So no matter what time you get hungry, from 11-8 we will have delicious, hot food ready for you! And remember to come in next weekend, when we will be featuring a wonderful array of treats for Earth Day and Easter Weekend, from a sustainable Catfish Fry on the hot bar for Good Friday April 22, to Easter treats in our bakery all weekend and a wonderful Easter Brunch hot bar on Sunday April 24!

As the weather keeps getting warmer, our cool Deli drinks are more popular than ever! So much so that we are now featuring a Grab’n’Go Beverage Box in front of the Deli Counter filled with our icy beverages for you to grab with no wait! Expect to see our fruity, allergy-crushing Gingerade, infamously eye-opening Iced Coffee Toddy and the oh-so-pink and refreshing Hibiscus Mint Iced Tea, on sale now for owners, just 99¢, reg. $1.69!

Cool off with our current Featured Coffee, the Iced Agave Latte! Organic, fair-trade espresso is freshly brewed with your choice of organic milk, lightly sweetened with local agave & chilled for a fantastic pick-me-up!

Our Just Peachy Smoothie is delicious – organic almond butter, cinnamon & vanilla add awesomeness to this peach cobbler-style frozen drink!

Sweet Serrano Salsa is back! Sweet peaches & spicy serranos are mixed with vine-ripened tomatoes, fresh cilantro & red onions! This addictive salsa is on sale for owners right now, just $3.99/lb, reg. $4.99/lb!

Come on in and get a fabulous pecan and apple-studded Classic Chicken Salad Sandwich made with local, all-natural Buddy’s white meat chicken at our Deli Counter, just $4.99 for owners right now, reg. $5.39!

Fresh-baked muffins & scones await you in our Bakery case every morning! Come on in & start your day with a tasty pastry – perhaps our brand-new, vegan Blueberry Bran Muffin? – & a fresh-brewed espresso drink from our fair-trade, organic Coffee Bar!

Classic cold cuts on sale: Boar’s Head Turkey Pastrami at $9.49/lb, reg. $9.99 and Muenster Cheese, $4.99/lb, reg. $5.99! Stock that fridge!

Cheese Island

National Grilled Cheese Day was Tuesday, but if you missed it do not worry. It is National Grilled Cheese Month. If you are in need of some ideas for a grilled cheese sandwich check out the sight below. http://grilledcheeseacademy.com/

Spring time is grilling time and we have cheeses to compliment those hot dogs and fajita tacos. Cheddars, pepper jack, Asadero and queso fresco. Also, we have blue cheeses and fetas for salads and goudas, parmesan and cheddars for the mac and cheese. Also for your grilling delight we have the grillable cheese Halloumi. Coat with olive oil and through on the grill. Serve with fresh melon, cucumbers and/or tomatoes.

Refrigerated Specials!

Naked Juice’s 100% Coconut Water 11.2 oz is on sale for $1.89, reg $2.19. It is ice-cold in the ice box near the deli, on the top shelf of the self-serve deli case and on the Coconut Water end cap. Coconut water is a super thirst quencher and helps to replenish electrolytes after a long bike ride or day spent at the greenbelt. This sale is only good while supplies last, so stock up!

Grocery new and special!

On Sunday, April 17th from 12-2 pm, Tom, owner of Cocoa Puro Kaka’wa Cocoa Beans will be here offering samples of his absolutely divine chocolate covered cocoa beans. The beans are freshly roasted and covered in layers of White, Milk and Dark chocolates and dusted with cocoa powder. These are seriously special treats for chocolate lovers and would make a lovely addition to any Easter Basket. Two ounce bag $5.99, Five ounce bag $11.99 worth every penny! http://www.cocoapuro.com

CRUNCH! CRUNCH! CRUNCH! Original and Cheddar PopChips in .8oz bags are one sale for just $0.79, reg $0.99. These addictive, super crunchy potato chips are popped, not fried or baked and contain no trans-fats. Buy some today and annoy your co-workers or fellow movie watchers! (just kidding, that is not nice, but you really should get some, they are awesome!)

Co+op Deals and Owner Deals help you be thrifty on some of your favorites!

Our most beloved frozen fruit, Cascadian Farm Organic Blueberries, are on sale beginning Wednesday, April 13th! Blueberries are packed with antioxidants and loaded with fresh delicious flavor. They make breakfast better, smoothies healthier and push dessert over the top! Stock up and save now with the great sale price of $2.99 reg. $4.59. Click here for more Co+op Deals valid Wednesday, April 13th – Tuesday, April 26th.

We are excited to introduce a new incredibly tasty Blueberry Pie from Wholly Wholesome. Crammed full of luscious fruit and enveloped in a mouthwatering flaky crust, this pie will send you to the moon with all the flavor! We also have Cherry and Apple Pie. All three are available in our frozen section. Apple Pie on sale now for $6.79 reg. $7.99, Cherry Pie now $7.99 reg. $8.99 and Blueberry Pie now $7.99 reg. $8.99. Click here for more Owner and Co+op Deals, valid April 13th – April 26!

SUPER SALES GOING ON IN OUR BODYCARE DEPARTMENT NOW!

This week in bodycare we have tons of great stuff on sale! Locally made right here in Austin, Ann Webb’s entire product line is on sale for 20% off—a great time to stock up on all of your favorites! The ever popular Badger sunscreen regularly priced at $13.59 is on sale for $11.99 and beginning today all 32 ounce sizes of Dr.Bronners liquid soaps regularly priced at $13.99 are on sale at the incredible low price of $9.99! Wowza!

Unique Accessories from Local Ladies

We’ve been big fans of Kurban Trash handmade recycled wallets for a while, and now we’re super excited to expand our accessories selection with gorgeous mini wallets, clutch purses, and shoulder bags from local designer Anne Marie Beard. You can see her nifty designs, along with goodies from more than 70 vendors at Shop Crafty this Saturday, April 16. Visit www.shopcrafty.com for more details!

Say It With Vases!

Fresh flowers make a lovely gift and Flat Pak Vases ensure the recipient has the perfect way to display them. They come in lots of fun colors and prints and expand to hold a full bouquet in a snap – just add water and voila!

Earth Day Savings in House Wares

Packing your lunch in a re-usable container is as good for your budget as it is for our planet! Our entire line of Stainless Steel Tiffins and Bamboo Utensil Sets from To-Go Ware is 15% off for the month of April. Save money and reduce waste with a 10-Stage Water Filter from New Wave Enviro, regularly $109.99 on sale for just $87.99 throughout April. Shower Filter Systems and BPA-Free 1 Liter Water Bottles are also 15% off!

Last Call for Wheatsville Anniversary T-Shirts!

It’s not too late to get your t-shirt commemorating our 35th Birthday. Already got your anniversary tee? Then check out our cool new slim fit ringers, ¾ sleeve raglans, and tank tops. You’ll find these on our new Wheatsville Merchandise End Cap between aisles 5 and 6. Support your co-op in style!


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