Friday, April 30, 2010

May we welcome you to our May specials?

Woo hoo it's almost May!
I hope that you all had a most excellent April and are prepared for an even better May! We are ready to roar into it with some really exciting specials and new items!

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Cinco de deli
Word from the Green Grocer
Allergy relief
By YOUR request
New Ale!
Cheesy may Meat-up
Chocolaty, sooo chocolaty...

The deli is rocking Cinco de Mayo and can help you with some easy Mother's Day selections, too!

With Cinco de Mayo just around the corner, your Wheatsville Deli is going all-out in a strictly South of the Border explosion of deliciousness! This Wednesday, May 5th, we will be celebrating Cinco de Mayo with an array of tasty Tex-Mex treats on the hot bar for both vegans and omnivores! Fresh-fried tortilla chips, brown rice and soft flour tortillas will provide the base for Veggie Fajitas, Niman Ranch Beef Taco Meat, Vegan Queso, Calabacitas, organic Black Beans and more! Add to that some cool toppings of lettuce, tomato, casera salsa, sour cream and shredded Jack cheese, and you can put together a healthy, homemade Tex-Mex meal for just $7.99/lb!

And the weekend after that, May 7th through 9th, look for Mother's Day Deli specials like tender heart-shaped cakes for a sweet Mom, or Broccoli & Cheddar and Bacon Florentine Quiches for an easy and delectable breakfast in bed on Sunday!

In addition to our holiday specials, the month of May brings a whole new slew of Owner Specials, Fresh in the Deli recipes and more for you to enjoy! Starting Saturday May 1st, our new Salsa of the Month for May is the veggie-laden Tomatillo Fire, boasting a trio of roasted peppers blended with tomatillos, tomatoes, onions, garlic, cilantro and cumin! Our Smoothie of the Month is Blueberry Banana Dream, and is also an owner special at just $4.49, reg. $4.99. Our other two owner specials are for some of our most popular items: the infamously delicious Popcorn Tofu Po'Boy at $5.99, reg. $6.49, and our classic self-serve Chicken Salad made with local Buddy's all-natural white meat chicken at $8.99/lb, reg. $9.99!

Also on sale at the Deli Counter are tasty cold cuts: Boar's Head Turkey Pastrami at $9.49/lb, reg. $9.99 and Muenster Cheese, $4.99/lb, reg. $5.99!

Come for our Cinco de Mayo fiesta and check out all of our fantastic specials!

Green Grocer Action with produce manager, Johnny!

Cut Fruit
We're mixing it up, and throwing some water melon into our mixed melon cups this week. We are also providing a smaller size of the mixed berries that are merchandised near the yogurt in the dairy cooler. Thank you for making this program a success! If you are interested in knowing if we are using organic ingredients in our cut-fruit, please ask a produce clerk and we'll let you know what is organic.

We'll be running a special on flowers in a few weeks for Mother's Day, so be on the look out! Our flowers are sustainably produced, and are gorgeous! We're working on getting some local varieties in soon as well!

Last week for Owner Specials
Just  a reminder that this is the last week for this month's Owner Specials. We are offering the Debbie Meyer's Re-usable Green bags for $8.99 for a box of 20. Also, we have all three varieties of Wholly Guacamole on sale. Next month, we'll offer all varieties of Monterey Artichoke Hearts as well as our specialty organic mushrooms!

¡Cinco De Mayo! in produce!
Let your produce department be your cinco de mayo headquarters this year. We'll have plenty of organic avocados, onion, tomatoes, and peppers for you dipping needs! Check out our display at the front of the store this weekend for convenient party needs!

News from the Health Team
All of you poor allergy sufferers! Take heed!

We all know Austin is a great place to live.  But, if you suffer from allergies (or even have a family history of allergies) out!    With molds, oak, and pollens at record level highs this year, you may feel like skipping out of town.  But, before you do something you could regret, let Wheatsville be your guide to allergy helpers, and have a fantastic Spring and Summer season in town with us!

1.       Herbalogic-locally made, Chinese herbs in a liquid formula $19.99

2.       Sinusalia,Sabadil, and Children's Sabadill- homeopathic formulas for all of your symptoms, and for everyone in your family $ 11.99-13.99

3.       Wheatsville's Quercitin 500 plus- 50 tablet bottle $ 13.99

4.       Allergena's Allergy Relief Zone 5 formula- with an emphasis on grasses, trees, and weeds allergies $ 14.99

5.       Sinus Buster nasal spray-Allergy Formula $ 17.99

6.       Similisan eye drops- for relief from red, itchy eyes $ 11.99

7.       Texas Medicinals- Another local favorite with a tincture formula specifically for Tx. Allergies $ 10.99

8.       Texas Allergy Relief- the 1 ounce spray, or the pellet form $ 12.99

Garlic Gold® Sea Salt Nuggets-
These crunchy nuggets of hand-crafted, organic garlic are nicely paired with gourmet sea salt for a delicious addition to just about any meal. Check out their website for recipes like the Garlic Gold® Spring Frittata, Spring Salad with Thai Flavors and Citrus Bliss Salad. You can find this new product in the spices and condiment section in Aisle One. Go Garlic!

Stone Sublimely Self Righteous Ale!
A new beer from Stone Brewing Company is reason for celebration so come celebrate with us by picking up your own bottle of Stone Sublimely Self Righteous Ale! Stone Brewing Co. is a craft brewery headquartered in Escondido, California that are famous for their big bold brews and their Sublimely Self Righteous Ale is another winner. It pours a deep near black topped by a nice light tan head. Big citrusy hops on the nose give way to dark roasted malts, chocolate and toffee. Nice assertive alcohol warmth. Complex yet well balanced.

Cheesy May!
The beginning of the month is Saturday and that means new specials. We wil have Nancy's Organic Cream Cheese 8.oz tub on sale for 1.99, regularly 2.39. Also, Organic Valley Cottage Cheese 4% will be on sale for  $3.99, regularly $4.99.  We will have both the Italian and Mexican Shredded Cheeses on Sale for $3.99, both regularly 4.99. And we will be running specials on our Castelliano Manchego cheese  at $13.69/lb, regularly $16.29 and our Boar's Head Pepper Jack  at $5.29/lb, regularly $5.99/lb

Wow! That is a lot of deals on Cheese Island! Float on over and take advantage of them!

May we suggest some Meat for May?
We have some new exciting things in the meat cases this month. Just in time for the great grilling weather. In beef we have great specials on the best Niman ranch has to offer. NY strips are on sale this month for $16.99 lb. This will be the last week of that special--be sure to stock up. We will happily special wrap your steaks for freezer storage at no charge, just ask us!  We also have center cut tenderloin steaks now ($21.99 lb), flat iron steaks  for $6.99 lb (limited supply), and although not new, the full cut- sirloin steak at $8.99 lb have shown to be popular and a great way to feed 2-3 people with one steak.

Need hamburger meat? How about the best price in town on certified humanly raised beef? $4.99 lb, family pack (3#) for $4.79 lb!

If you had the chance to get a Dewberry Hills Farm Chicken you know they have great tasting, farm chicken that are also hand raised for Wheatsville Co-op. We now have in stock Cornish game hen supplied by these same great folks. They average between 2-2 ¾ pounds for $4.99 lb. You can find them in the freezer sections or ask for assistance if you don't see them.

MAY will be a great chance to invite friends over for some grilling. We're getting ready to celebrate Cinco De Mayo with specials on Ribeye steaks, hotdogs, and fresh and marinated Fajitas. But don't forget about Mother's Day. We will be stocking Center Cut Tenderloin steaks for a special hand-prepared meal for Mom.

In The Grocery Aisle with Justin!
Liz Lovely Cookies!
These cookies are ridiculously, unfairly delicious. The first time I tried the Liz Lovely Chocolate Moose Dragons, I thought it was some kind of prank  as if someone had somehow tricked me into thinking that I was eating a cookie when in fact I was stuffing an entire chocolate cake in my face. This is the most chocolaty chocolate cookie imaginable. We have Liz Lovely cookies in seven awesome flavors, including some gluten free flavors. All Liz Lovely cookies are vegan. Read about them at
Have a great start to May!

Dan Gillotte
Wheatsville Food Co-op
GM and e-mail guy

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